Performance Marketing Lead

About GoKwik

GoKwik is a growth operating system designed to power D2C and eCommerce brands from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement. Today, GoKwik enables over 12,000 merchants worldwide, processes around $2 billion in GMV, and is strengthening its AI-powered infrastructure. Backed by RTP Global, Z47, Peak XV, and Think Investments and bolstered by a $13 million growth round in June 2025 (total funding : $68 million) GoKwik is scaling aggressively across India, the UK, Europe, and the US.

Why This Role Matters

This isn't just about running performance campaigns — it's about building and scaling a marketing services business from the ground up. You'll oversee 50+ brand accounts, lead a high-performing team, and directly own P&L for the vertical. Your work will shape how D2C brands across India grow through performance marketing, retention, and client partnerships. If you're a strategic thinker who thrives in solving problems from first principles and scaling service operations, this is your chance to lead with real impact.

What You'll Own

• Build, lead, and mentor a team of performance marketers, analysts, and account managers
• Own P&L responsibility for the marketing services business unit
• Drive operational excellence, scalable processes, and client success at scale
• Develop and oversee media strategies across Meta, Google, and emerging platforms for Ecommerce brands
• Partner with client leadership to align marketing goals with business outcomes
• Ensure retention, upselling, and expansion across accounts
• Monitor campaign efficiency, ROI, and attribution models
• Build robust reporting and analytics frameworks for actionable insights
• Test, learn, and scale performance marketing playbooks for continuous growth
• Break down complex business challenges into simple, scalable solutions

Who You Are

Why GoKwik

At GoKwik, you won't just manage campaigns — you'll lead the entire marketing services vertical. You'll work directly with fast-growing D2C brands, drive their growth stories, and build scalable processes from scratch. We're a fast-moving, impact-driven team where you'll get the freedom to shape culture, teams, and strategy — with competitive compensation and performance-linked incentives.

Skills Required

Reporting, Analytics, Google Ads, CAC, Performance Marketing, attribution