Leader - Marketing, India, LWT IMEA

IMEA (India, Middle East, Africa)

India

LIXIL INDIA PVT LTD

Employee Assignment

Not remote

Full Time

1 October 2025

Marketing Leader -

Overview

The Marketing Leader is a senior leadership position responsible for defining and executing the marketing strategy for the region, driving brand presence, generating demand, and enabling sales growth across diverse markets. This role demands a strategic thinker with a deep understanding of the landscape, proven experience in both consumer and B2B marketing, driving experience stores and working with influencers (Architects & Designers), and the ability to lead and develop high-performing teams.

Responsibilities

• Develop and implement the overall marketing strategy : Align with regional and global business goals, leveraging expertise across performance marketing, brand & communications, and digital marketing.
• Drive demand generation and pipeline contribution : Create and execute campaigns (digital, social, events, webinars, ABM) that resonate with target audiences and drive lead generation for the region.
• Build brand presence and awareness : Develop culturally relevant campaigns and thought leadership initiatives that position the brand effectively in key markets.
• Localize global strategies and campaigns : Adapt global priorities with local nuances, ensuring messaging and content resonate with diverse cultural and linguistic backgrounds.
• Manage and develop a high-performing team : Foster a culture of ownership, collaboration, and excellence, including hiring, mentoring, and coaching team members.
• Drive cross-functional collaboration : Partner closely with sales, product, communications, and other teams to align on goals and execute cohesive regional strategies.
• Champion a data-driven approach : Utilize market insights and analytics to measure campaign effectiveness, optimize strategies, and report on key performance indicators (KPIs) and return on investment (ROI) to senior stakeholders.
• Stay abreast of market trends : Monitor emerging opportunities, technological advancements (e.g., AI, 5G, visual search), and consumer behaviours to inform and adapt marketing strategies.

Qualifications And Knowledge

Extensive marketing experience (typically 10-15+ years)

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Skills Required

Analytics, Performance Marketing, Digital Marketing, Demand Generation, Stakeholder Management, Lead Generation, market insights, B2b Marketing