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Marketing Lead
ConfidentialGurugram, Gurgaon / Gurugram, India7 days ago
Job descriptionLead an integrated digital marketing strategy driving high-quality enterprise leads. Execute account-based marketing (ABM) to target CXOs and decision-makers in priority industries. Oversee performance marketing campaigns (LinkedIn, Google, Meta, WhatsApp) with clear ROI metrics. Develop a content engine including blogs, whitepapers, videos, case studies, and webinars to position HostBooks as an ERP thought leader. Ensure content consistency across all touchpoints with strong SEO & conversion optimization . Collaborate with product and sales to build verticalized storytelling and solution narratives . Drive visibility through industry events, trade shows, roundtables, and webinars . Partner with sales and product teams to create event-led lead generation programs . Represent HostBooks at industry forums and CXO networks . Lead and mentor a multi-disciplinary marketing team (content, digital, design, SEO, social). Collaborate with sales, product, and leadership teams to align marketing with revenue goals. Foster a data-driven marketing culture with clear KPIs and accountability. MBA / PGDM in Marketing from a top-tier B-school highly preferred. 10+ years of experience in B2B marketing for ERP, SaaS, or enterprise technology . Proven success in building and executing brand, digital, and demand generation strategies . Hands-on experience with LinkedIn Ads, Google Ads, HubSpot / Zoho, SEMrush, and marketing automation tools . Strong analytical skills with the ability to measure and optimize ROI. Excellent storytelling, communication, and leadership abilities . Lead end-to-end marketing for a high-growth ERP product in India's fastest-growing industries. Build a category-defining brand at the intersection of ERP and AI innovation. High-impact role with direct influence on revenue and market leadership . Competitive compensation, performance-driven culture, and fast-track leadership opportunities.
Job Title : Marketing Lead – ERP Growth & Brand Strategy
Company : HostBooks Limited
Location : Gurugram, India
Experience : 10+ years in Integrated Marketing, Branding & Demand Generation (B2B Technology Solutions)
Education : MBA / PGDM in Marketing from a premier institute (IIM, ISB, XLRI, MDI, etc.) preferred
About HostBooks
HostBooks is a fast-growing AI-native ERP platform powering end-to-end transformation for enterprises across manufacturing, retail, logistics, construction, hotels and F&B . Our ERP suite helps organizations automate workflows, optimize operations, and gain real-time business visibility—driving measurable growth and compliance.
As we scale, we are looking for a visionary Marketing Leader to shape our brand, demand engine, and market presence in India and beyond.
Role Overview
We are seeking a dynamic and strategic Marketing Lead to drive integrated marketing for HostBooks' ERP business. This role blends brand leadership, demand generation, digital strategy, and industry engagement to position HostBooks as a leading ERP player. The ideal candidate brings a mix of creative storytelling, analytical rigor, and B2B SaaS marketing expertise , with experience in building high-growth marketing engines for enterprise technology solutions.
Key Responsibilities Brand & PR Strategy
- Define and amplify HostBooks' ERP brand positioning across digital and offline channels.
- Build a strong media presence through thought leadership, PR campaigns, analyst relations, and industry partnerships .
- Craft compelling brand narratives aligned with growth objectives.
Digital Marketing & Demand Generation
Content & Thought Leadership
Events & Industry Engagement
Team Leadership & Collaboration
Qualifications & Requirements
Why Join HostBooks
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Skills Required
Marketing Automation, Erp, Saas, linkedin ads , Digital Marketing, Hubspot, Brand Strategy, B2b Marketing, Google Ads, Zoho, Demand Generation, Performance Marketing, Seo
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Marketing Lead • Gurugram, Gurgaon / Gurugram, India
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