Astroyogi - Assistant Manager - Performance Marketing

About the job : About The Role :

We are looking for a data-driven and results-oriented Assistant Performance Marketing Manager to help scale our paid marketing efforts. You will work closely with the Performance Marketing Manager to plan, execute, and optimize multi-channel campaigns aimed at driving customer acquisition, engagement, and revenue growth.

Key Responsibilities :

• Assist in strategizing, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Monitor key metrics (CPI, CPA, CTR, ROAS) and recommend actionable improvements.
• Coordinate with the creative team to develop high-performing ad creatives, copy, and landing pages.
• Conduct keyword research, audience segmentation, and A / B testing to boost campaign performance.
• Manage allocated ad budgets to maximize ROI and ensure cost-effectiveness.
• Prepare and present weekly / monthly campaign performance reports with data-driven insights.
• Work closely with BI team to get granular data understanding for further improving campaign approach
• Stay updated on digital marketing trends, competitor strategies, and platform updates.
• Collaborate with cross-functional teams (SEO, content, design, sales) to ensure cohesive marketing execution.

Required Skills & Qualifications :

(ref : iimjobs.com)