Brand Manager

About the Role :

We are seeking a dynamic professional who can drive brand building initiatives with a strong focus on brand strategy, positioning, communication, and consumer understanding. This role requires a strategic thinker with the ability to translate insights into impactful brand actions that strengthen market presence and consumer connect.

Location : Bangalore

Working Days : 5.5 days / week

Industry : Health and Wellness

Key Responsibilities :

• Develop and execute comprehensive brand strategies to build awareness, preference, and loyalty.
• Define and refine brand positioning to differentiate in the market.
• Create and manage brand communication frameworks across digital, print, and offline touchpoints.
• Conduct consumer research and market analysis to gather insights and translate them into actionable brand initiatives.
• Collaborate with cross-functional teams (marketing, design, product, sales) to ensure consistent brand messaging.
• Monitor brand performance metrics and track competitor activity to identify opportunities and risks.
• Drive innovative campaigns and activations that enhance brand visibility and 3+ years of experience in brand management / strategy / marketing.
• Proven expertise in brand positioning, communication, and consumer insights.
• Strong analytical skills with the ability to interpret consumer behavior and market trends.
• Excellent storytelling, communication, and presentation skills.
• Experience working in consumer-focused industries (FMCG, lifestyle, retail, design, or similar) preferred.

(ref : iimjobs.com)