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Eshopbox - Vice President - Marketing - IIT / IIM / ISB / BITS
Eshopbox e-commerce pvt ltd.Pune, India30+ days ago
Job descriptionBuild scalable inbound engines : SEO, content, email, webinars, case studies. Collaborate on outbound and ABM campaigns for enterprise accounts. Set up and optimize performance marketing channels with strong attribution. Create compelling product narratives across ecommerce verticals and segments. Lead product marketing for new features, integrations, and GTM initiatives. Turn customer insights into marketable collateral and thought leadership content. Hire and lead the first set of marketing specialists (content, growth, performance). Establish processes for campaign planning, execution, and performance tracking. Deploy marketing tools and analytics to drive decisions and efficiency. 5 - 8 years in B2B SaaS or marketplace marketing, ideally in early or mid-stage companies. Proven ability to craft and execute full-stack marketing strategies. Deep understanding of modern marketing tools, frameworks, and analytics. Exceptional written and verbal communication. Strong execution mindset with ability to operate in an on-site, fast-paced environment. Bonus : Background from Tier-1 colleges (IIT / IIM / ISB / BITS) or high-growth startups.
Experience : 7 to 13 years.
Working days : 5.
Mode : WFO.
What You'll Own
Marketing Strategy + Execution
- Craft and implement a full-funnel marketing strategy for enterprise and SME segments.
- Define Eshopboxs brand positioning, narrative, and voice.
- Drive execution aligned with sales, product, and customer success teams.
Demand Generation
Content + Product Marketing
Team + MarTech Setup
Who Were Looking For
(ref : iimjobs.com)
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Vice President • Pune, India
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