Q-Commerce & E-Commerce Performance Marketing Manager

Parag Milk Foods Ltd. stands tall as a leading entity in the FMCG sector since 1992. The Company has become synonymous with quality and reliability. We offer internationally acknowledged products across 31 countries under renowned brand names such as Gowardhan, Go, Pride of Cows and Avvatar. We take pride in offering a wide array of dairy products that cater to the varied tastes and preferences of consumers, ensuring satisfaction at every sip and bite.

Key Responsibilities :

1) Q-Commerce Platform Marketing (Primary Focus) : -

• Strategize and execute Sponsored Listings, PCA, Display Banners, and In-App Visibility across Zepto, Blinkit, and Swiggy Instamart.
• Deep-dive into FC-level visibility performance, optimizing by SKU, pack, and city.
• Work closely with KAMs and platform POCs to align sales triggers with live supply and PO windows.
• Lead festive event amplification (e.g. Zepto Diwali Utsav, Blinkit Ghee Fest) and stock-push based performance campaigns.
• Monitor and improve share-of-shelf and category leadership positions (e.g. No.2 Cheese, No.1 Ghee) through media levers.

2) E-Commerce Campaign Management (Secondary Focus) : -

3) Performance Monitoring & Optimization : -

4) Budgeting & ROI Management : -

5) Collaboration & Execution Discipline : -

Key Skills Required :

Regards,

HR Team.