SuperBottoms - Manager - Performance Marketing

About Us :

SuperBottoms is on a strong growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the next fiscal year. Originally a cloth diaper company, weve evolved into a full kids' bottom wear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids bottom wear a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges.

We are seeking an analytical and results-driven Paid Marketing Specialist with solid experience in the D2C eCommerce space. The ideal candidate will have hands-on expertise managing paid campaigns across Google Ads, Meta Ads, and other PPC platforms, with a strong command over Google Analytics for performance measurement and Responsibilities :

• Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) to achieve revenue, ROAS, and CAC targets.
• Manage and optimize PPC campaigns to ensure maximum efficiency and scale.
• Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurate attribution and data-driven decision making.
• Drive continuous improvement through A / B testing of creatives, copy, targeting, and bidding strategies.
• Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiatives with business goals.
• Stay updated on emerging trends, tools, and best practices in D2C performance Skills & Experience :
• 2-5 years of hands-on paid marketing experience in a D2C eCommerce environment (mandatory).
• Expertise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
• Strong grasp of PPC strategy, bid management, retargeting, audience segmentation, and conversion tracking.
• Experience of working on Shopify.
• Data-driven approach with excellent analytical, reporting, and problem-solving skills.
• Ability to manage budgets efficiently across channels and deliver on ROAS / CAC Experience with additional paid channels (Amazon Ads, YouTube Ads, programmatic).
• Exposure to SEO, email marketing, or influencer marketing Familiarity with marketing automation platforms

(ref : iimjobs.com)