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LetsBeco - Performance Marketing Manager - eCommerce

LetsBeco - Performance Marketing Manager - eCommerce

BecoMumbai, India
30+ days ago
Job description

About BECO :

  • BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness.
  • Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality.
  • As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

Job Title : Performance Marketing Manager - E-commerce

Job Summary :

  • We are looking for a results-driven Performance Marketing with expertise in managing advertising campaigns on e-commerce platforms like Amazon, Flipkart, Zepto, Instamart & Blinkit.
  • The ideal candidate will have hands-on experience optimizing paid media campaigns to drive sales, enhance product visibility, and maximize ROI.
  • This role requires a blend of strategic planning, analytical skills, and executional expertise in the e-commerce advertising ecosystem.

    • Campaign Management :

    Key Responsibilities :

  • Plan, execute, and optimize performance marketing campaigns on Amazon, Flipkart, Zepto, Instamart & Blinkit platforms.
  • Manage Sponsored Products, Sponsored Brands, and Display campaigns efficiently.

    • Performance Optimization :

  • Monitor key performance indicators (ROAS, ACOS, CTR, conversions) and optimize accordingly.
  • Conduct bid adjustments, keyword research, and ad copy testing to enhance campaign outcomes.

    • E-commerce Strategy :

  • Develop and implement a data-driven advertising strategy aligned with business objectives and seasonal trends.
  • Collaborate with the product and pricing teams to ensure competitive positioning.

    • Reporting & Analytics :

  • Generate and analyze performance reports with key insights and actionable recommendations.
  • Leverage data to identify opportunities for growth and campaign scaling.

    • Stakeholder Collaboration :

  • Work closely with the creative team to develop engaging ad assets.
  • Collaborate with e-commerce platform account managers to stay updated on new tools, trends, and ad formats.

    • Market Research :

  • Conduct competitive analysis to benchmark performance and refine advertising strategies.
  • Stay informed about industry trends, platform updates, and emerging e-commerce advertising opportunities.

    • Required Skills & Qualifications :

  • Experience : 2+ years in performance marketing, specializing in Amazon Ads, Flipkart Ads, or similar q-commerce platforms.
  • Technical Expertise : Proficiency in campaign management tools such as Amazon Advertising Console, Flipkart Ads Manager, and similar platforms.
  • Analytical Skills : Strong ability to analyze campaign data and derive actionable insights for optimization.
  • E-commerce Knowledge : In-depth understanding of online marketplaces, product ranking algorithms, and consumer buying behavior.
  • Tools : Expertise in Excel / Google Sheets, AMS dashboard, and other advertising dashboards.
  • Communication : Excellent written and verbal communication skills for effective stakeholder collaboration and reporting

    • (ref : iimjobs.com)

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