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Digital Marketing Specialist

Digital Marketing Specialist

D Square Consulting Services Pvt LtdBangalore, India
2 days ago
Job description

Description : We have an urgent opening for a Digital Marketing Specialist.

Experience : 3 to 5 Years.

Location : Bangalore.

  • Only Bangalore candidates need to apply.
  • Working Mode : Work From Office.
  • A candidate who can join within a week may only apply.

Must Have Skills :

  • Minimum 3 years of experience in digital marketing, sales, and multi-functional project management leadership with customer impact.
  • Preferred qualifications :

  • Experience in implementing, optimizing and managing digital advertising campaigns, as well as managing transformative solutions with clients.
  • Experience in cross-functional and multi-layered stakeholder project management, delivering business outcomes and customer solutions through collaboration.
  • Experience managing insights, client management, or consulting-oriented projects, delivering customer success with cross-functional stakeholders.
  • In-depth knowledge of current digital trends.
  • Experience in digital marketing or a related field.
  • Proficiency in photo and video editing software.
  • Experience with SEO and SEM strategy and keyword research.
  • Understanding of website analytics tools, such as Google Analytics.
  • An analytical mind, with a passion for measuring data.
  • Objectives of this role :

  • Plan, execute, and manage all digital marketing for D Square, including SEO, SEM, email marketing, and social media.
  • Establish and execute a digital marketing strategy to distribute content.
  • Work with and manage a team of writers, marketers, and other stakeholders to maintain D Squares digital presence.
  • Maintain consistent brand messaging across all social channels.
  • Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience.
  • Create and maintain an editorial calendar to deliver targeted content.
  • Role & responsibilities :

  • SEO Strategy & Execution : Develop and implement SEO strategies for both websites, including keyword research, on-page and off-page optimization, and performance monitoring.
  • Website Development & Maintenance : Manage and maintain websites, ensuring they are user-friendly, functional, and SEO-friendly.
  • Content Creation & Management : Plan and oversee content for SEO and engagement goals, tailoring it for B2B (blog posts, case studies) and B2C (product descriptions, visual content) audiences.
  • Social Media Marketing : Develop and execute a social media strategy, creating engaging content, managing posts, and fostering community engagement.
  • Analytics & Reporting : Track and analyze key performance metrics across SEO, websites, and social media using tools like Google Analytics and Search Console, providing monthly reports and recommendations.
  • Strategy & Collaboration : Tailor marketing approaches for B2B and B2C audiences, ensuring consistent branding and integrating SEO with content and social media.
  • Stay Up-to-Date : Continuously learn about SEO algorithm updates, digital marketing trends, and e-commerce best practices.
  • Preferred candidate profile :

  • Experience : 3-5+ years in digital marketing, strong focus on SEO and web content management, and experience in social media campaigns.
  • SEO Expertise : In-depth knowledge of on-page and off-page SEO, familiarity with SEO tools, and ability to develop and execute SEO strategies.
  • Web Development Skills : Proficiency in WordPress (customizing themes, managing plugins, basic coding) and Shopify (theme customization, app configuration).
  • Social Media & Content Skills : Proven ability to create engaging content for social media and blogs, excellent writing skills, and experience with social media management tools.
  • Marketing Strategy : Broad understanding of digital marketing channels and integrated campaign planning.
  • Analytical & Data-Driven : Comfortable with data analysis, interpreting metrics, and preparing performance reports.
  • Self-Motivated & Organized : Strong self-management, initiative, and time-management skills for a solo, remote position.
  • Communication : Good written and verbal English communication skills.
  • Excellent interpersonal skills, with the ability to collaborate with other departments.
  • In-depth knowledge of various social media platforms and best practices.
  • Ability to analyze consumer metrics, reports, and trends.
  • Strong project management and managerial skills.
  • Education : Bachelor's degree in Marketing, Communications, Computer Science, or related field preferred; relevant certifications are a plus.

    Location : Candidate should be based in Bangalore.

    (ref : iimjobs.com)

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