Description : We have an urgent opening for a Digital Marketing Specialist.
Experience : 3 to 5 Years.
Location : Bangalore.
- Only Bangalore candidates need to apply.
- Working Mode : Work From Office.
- A candidate who can join within a week may only apply.
Must Have Skills :
Minimum 3 years of experience in digital marketing, sales, and multi-functional project management leadership with customer impact.Preferred qualifications :
Experience in implementing, optimizing and managing digital advertising campaigns, as well as managing transformative solutions with clients.Experience in cross-functional and multi-layered stakeholder project management, delivering business outcomes and customer solutions through collaboration.Experience managing insights, client management, or consulting-oriented projects, delivering customer success with cross-functional stakeholders.In-depth knowledge of current digital trends.Experience in digital marketing or a related field.Proficiency in photo and video editing software.Experience with SEO and SEM strategy and keyword research.Understanding of website analytics tools, such as Google Analytics.An analytical mind, with a passion for measuring data.Objectives of this role :
Plan, execute, and manage all digital marketing for D Square, including SEO, SEM, email marketing, and social media.Establish and execute a digital marketing strategy to distribute content.Work with and manage a team of writers, marketers, and other stakeholders to maintain D Squares digital presence.Maintain consistent brand messaging across all social channels.Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience.Create and maintain an editorial calendar to deliver targeted content.Role & responsibilities :
SEO Strategy & Execution : Develop and implement SEO strategies for both websites, including keyword research, on-page and off-page optimization, and performance monitoring.Website Development & Maintenance : Manage and maintain websites, ensuring they are user-friendly, functional, and SEO-friendly.Content Creation & Management : Plan and oversee content for SEO and engagement goals, tailoring it for B2B (blog posts, case studies) and B2C (product descriptions, visual content) audiences.Social Media Marketing : Develop and execute a social media strategy, creating engaging content, managing posts, and fostering community engagement.Analytics & Reporting : Track and analyze key performance metrics across SEO, websites, and social media using tools like Google Analytics and Search Console, providing monthly reports and recommendations.Strategy & Collaboration : Tailor marketing approaches for B2B and B2C audiences, ensuring consistent branding and integrating SEO with content and social media.Stay Up-to-Date : Continuously learn about SEO algorithm updates, digital marketing trends, and e-commerce best practices.Preferred candidate profile :
Experience : 3-5+ years in digital marketing, strong focus on SEO and web content management, and experience in social media campaigns.SEO Expertise : In-depth knowledge of on-page and off-page SEO, familiarity with SEO tools, and ability to develop and execute SEO strategies.Web Development Skills : Proficiency in WordPress (customizing themes, managing plugins, basic coding) and Shopify (theme customization, app configuration).Social Media & Content Skills : Proven ability to create engaging content for social media and blogs, excellent writing skills, and experience with social media management tools.Marketing Strategy : Broad understanding of digital marketing channels and integrated campaign planning.Analytical & Data-Driven : Comfortable with data analysis, interpreting metrics, and preparing performance reports.Self-Motivated & Organized : Strong self-management, initiative, and time-management skills for a solo, remote position.Communication : Good written and verbal English communication skills.Excellent interpersonal skills, with the ability to collaborate with other departments.In-depth knowledge of various social media platforms and best practices.Ability to analyze consumer metrics, reports, and trends.Strong project management and managerial skills.Education : Bachelor's degree in Marketing, Communications, Computer Science, or related field preferred; relevant certifications are a plus.
Location : Candidate should be based in Bangalore.
(ref : iimjobs.com)