Specialist, Digital Marketing

ConfidentialBengaluru / Bangalore

26 days ago

Job description

KEY RESPONSIBILITY

SEO : Improve online visibility and organic search rankings through keyword research, content optimization, and technical SEO strategies. Monitor performance, analyze data, and implement best practices to drive traffic and engagement.
Graphic : Create visually compelling designs for digital and print marketing materials, including brochures, social media assets, website graphics.
Marketing Automation : Manage and optimize Pardot campaigns, lead nurturing programs, and email automation workflows. Ensure data accuracy, segmentation, and performance tracking to improve engagement and conversion rates
Take part in updating data in the CRM (information reported by the sales team or cleaning up incorrect addresses).

EDUCATION EXPERIENCE

Bachelor s degree in a related field and 3-5 years of experience implementing marketing communications programs for a global high-tech manufacturer, preferably in areas of microscopy or material characterization.

PROFESSIONAL KNOWLEDGE REQUIRED ABILITIES

Experience with graphic tools such as, Photoshop, Illustrator, InDesign, Quark, etc.

Proficient with SEO tactics and Google

Experience with Pardot marketing automation tool

Hands-on experience with web content management system.

Creative spirit

Strong communication skills, written and verbal.

Ability to work on several tasks simultaneously.

Experience with high tech products.

Attention to detail.

Skills Required

Marketing Automation, Process Control, Instrumentation, Photoshop, Digital Marketing, Crm, Seo

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Digital Marketing Specialist • Bengaluru / Bangalore