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Digital Marketing Specialist

ConfidentialBengaluru / Bangalore

30+ days ago

Job description

Build marketing emails using Marketo, adhering to brand design standards

Update Moss Adams websites using Kentico content management system to build pages and publish edits

Create event campaigns for webcasts and in-person seminars

Distribute content and appropriate posts to other digital channels, such as LinkedIn, YouTube, and Vimeo

Maintain website governance and ensure pages conform to brand and design standards. Perform regular quality assurance checks, and utilize a variety of tools to monitor website health across uptime, site speed, SEO, and link quality metrics

Monitor website for errors and functionality problems, troubleshooting as appropriate and elevating complex situations to other digital marketing team members

Monitor website analytics using SiteImprove, providing reporting and insights to marketers, as needed

Qualifications :

Bachelor s degree required
Minimum of 2 years of relevant experience required; experience working in a professional services environment preferred
Demonstrated experience administering website and digital channels as a primary, daily function
Experience with marketing automation platform, Marketo preferred
Experience with website content management system; Kentico preferred
Basic knowledge of HTML and CSS
Experience with website analytics systems and versed in digital marketing KPIs

Skills Required

Content Management System, Css, Digital Marketing, Html, Seo, Analytics

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Digital Marketing Specialist • Bengaluru / Bangalore