Digital Marketing - Asst. Manager

Performance Monitoring & Analysis

• Track, analyze, and report on the performance of digital marketing campaigns using tools such as  Salesforce, Pardot, and Google Analytics .
• Provide  data-driven insights  and recommendations to improve campaign effectiveness.
• Stay updated on  digital marketing trends, technologies, and best practices  to keep the university ahead in the digital space.

Collaboration & Internal Displays Management

• Work closely with internal  stakeholders and marketing teams  to ensure consistent messaging across all digital channels.
• Oversee and manage  theme-based internal displays  to enhance brand presence within the university.

Must-Have Qualifications

• Experience in  executing digital marketing campaigns  across PPC, SEO, and social media.
• Strong  content marketing skills , ensuring brand consistency across blogs, website, and social media.
• Hands-on experience in  CMS management .
• Ability to optimize content for  SEO and PPC performance .
• Proficiency in  Google Analytics, Salesforce, Pardot, or similar tools .
• Strong  analytical skills  with the ability to derive insights from marketing data.
• Good-to-Have Skills
• Familiarity with  marketing automation platforms .
• Experience in  design tools  (Figma, Canva) for content creation.
• Strong interpersonal skills and the ability to collaborate across teams.
• Creative mindset with a  proactive approach to digital innovation .

Skills Required

Content Marketing