Marketing Manager -Innovation & Digital Marketing

As the Marketing Manager (Innovation) – Brand Strategy & Digital Marketing, you will be the creative force behind Good Monk’s innovations. You will lead the development and execution of strategic marketing initiatives across both digital and offline channels, ensuring brand consistency and driving end-to-end creative campaigns, new product innovations, and robust digital presence. This is a Chief Growth Manager minus 1 role that requires visionary leadership, strong digital expertise, analytical skills, and a deep understanding of consumer marketing in the health and wellness sector.

Key Responsibilities

Brand Strategy & Positioning

• Develop and refine the overall brand strategy to drive awareness, credibility, and market leadership for Good Monk’s innovations like – Fruit Drink Mix, Superheroes Milk Mix & future innovations
• Define brand positioning, messaging, and visual identity in collaboration with cross- functional teams.
• Monitor market trends, competitor activities, and consumer insights to ensure the brand remains innovative and relevant.

Creative Ideation & Campaign Development

Digital Marketing & Omni-Channel Brand Building

End-to-End Execution & Innovation

Cross-Functional Collaboration & Leadership

Analytics & Reporting

Qualifications & Experience

o  Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree preferred.

o  3-5 years of progressive marketing experience with a strong track record in brand strategy, digital marketing, creative campaign development, and new product innovation.

o  Experience in consumer products, FMCG, health & wellness, or nutrition sectors is highly desirable.

o  Proven experience managing multi-channel marketing campaigns and working with external creative agencies.

o  Demonstrated expertise in digital marketing across eCommerce platforms (D2C, Ama zon, Flipkart, Q-commerce) and Retail environments.

o   Strategic Thinking : Ability to develop innovative brand strategies that drive business growth.

o   Creative Leadership : Exceptional creative skills with a flair for storytelling and visual communication.

o   Digital Expertise : In-depth knowledge of digital marketing channels, analytics tools, and eCommerce platforms.

o   Project Management : Strong organizational skills with the ability to manage multiple projects simultaneously.

o   Analytical Acumen : Proficiency in using data-driven insights to optimize campaigns and drive decisions.

o   Communication : Excellent written and verbal communication skills; capable of presenting ideas persuasively to stakeholders.

o   Team Leadership : Proven ability to mentor and inspire a team, fostering a collaborative and high-performance culture.

o  Passion for health and wellness

o  Proactive, hands-on approach with a willingness to work across functions in a fast-paced startup environment.

o  Strong digital marketing skills, including social media, content marketing, and digital advertising.

o  Ability to integrate traditional marketing strategies with modern digital approaches.

What We Offer