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Credvest - Campaign Manager - Digital Marketing

Credvest - Campaign Manager - Digital Marketing

CredvestBangalore, India
2 days ago
Job description

Job Description : Digital Marketing Campaign Manager

Position Overview :

We are seeking a Digital Marketing Campaign Manager with 3+ years of experience to optimize our digital marketing initiatives, ensuring high ROI and impactful results. This role demands a seasoned expert who can design, implement, and refine campaigns across multiple channels, using a data-driven approach to achieve ambitious growth targets. The ideal candidate possesses a comprehensive understanding of performance marketing strategies, a strong analytical skill set, and experience with managing significant ad budgets across platforms.

Key Strategy, Planning, and Execution

  • Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels.
  • Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches.
  • Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates.

Performance Optimization & Testing

  • Lead regular A / B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs.
  • Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates.
  • Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance continuously.
  • Budget Management & ROI Maximization

  • Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS).
  • Implement advanced bidding strategies and budget management tactics to
  • Data Analysis & Reporting

  • Prepare in-depth campaign performance reports, translating data into clear and actionable insights for both internal and external stakeholders.
  • Collaborate with data and analytics teams to enhance reporting mechanisms and deliver real-time performance metrics.
  • Competitor Analysis & Industry Research

  • Conduct market research and competitive analysis to identify new opportunities and industry best practices.
  • Stay informed of the latest changes in platform algorithms, ad formats, and industry trends to maintain a high level of Bachelors or Master's degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus.
  • 3+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns.
  • Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag Manager, etc.).
  • Demonstrated expertise in A / B testing, data analysis, and optimization techniques.
  • Strong knowledge of marketing automation, CRM tools, and customer journey mapping.
  • Exceptional problem-solving skills with a proactive, data-driven approach.
  • Excellent communication skills and the ability to present complex data insights to stakeholders clearly.
  • Preferred Skills :

  • Experience in e-commerce or SaaS marketing.
  • Familiarity with SEO principles and their application in paid campaigns.
  • Advanced skills in Excel and data visualization tools.
  • Certifications such as Google Ads, Google Analytics, and Facebook Blueprint.
  • (ref : iimjobs.com)

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    Digital Marketing Manager • Bangalore, India

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