Manager - Digital Marketing - Education Industry

Job Title : Digital Marketing Manager (Education Industry Only).

Location : Bangalore, India.

Experience : 6+ years.

Work Mode : Work from Office (Mandatory).

Notice Period : Immediate to 15 Days.

Week-off : Saturday & Sunday (Subject to Business Needs).

Job Summary :

We are seeking a dynamic and result-oriented Digital Marketing Manager with 6-10 years of experience, specifically in the education industry.

The ideal candidate should be well-versed in running digital campaigns that drive lead generation and revenue growth for educational services, institutions, or ed-tech platforms.

Key Responsibilities :

• Strategy Development : Craft and execute data-driven digital marketing strategies aligned with educational business goals.
• Lead Generation : Drive targeted campaigns using Google Ads, Facebook Ads, LinkedIn Ads, and Email Marketing with a strong focus on student acquisition and enrollment.
• Channel Management : Oversee SEO / SEM, social media, email, display, and performance campaigns tailored to educational audience behavior.
• Revenue Growth : Utilize insights from past education marketing experience to identify high-converting channels and increase ROI.
• Analytics & Reporting : Monitor KPIs (like CPL, CAC, ROAS) and use tools like Google Analytics and CRM dashboards to optimize campaign performance.
• Team Leadership : Lead and mentor a team of digital marketers, content creators, and designers.
• CRM & Automation : Manage customer lifecycle through marketing automation and CRM tools to improve student engagement and retention.
• Partnerships & PR : Collaborate with educational influencers, PR agencies, and industry stakeholders to strengthen brand presence.

Qualifications :

Preferred Attributes :

(ref : iimjobs.com)