Aerchain - Manager - Marketing Operations

What You'll Own and Be Responsible For :

• Lifecycle Marketing & GTM Operations : Stand up, own, and optimize all aspects of our marketing automation platform (e.g., email nurture programs, drip campaigns, and lead-scoring models).
• Digital Retargeting : Manage and optimize digital retargeting efforts to re-engage prospects and drive conversions.
• Database Management : Own the health of our contact database, including data enrichment, segmentation, and hygiene cycles to ensure data quality and accuracy.
• Compliance & Privacy : Ensure all marketing activities are compliant with global privacy regulations, including GDPR, CCPA, and CAN-SPAM.
• Systems & Integrations : Oversee the integrity of our marketing technology stack. This includes managing API and data integrations between our CRM, marketing automation, data enrichment, and advertising platforms.
• Reporting & Analytics : Build and maintain dashboards to track key marketing performance indicators (KPIs) like customer acquisition cost (CAC), channel efficiency, and campaign ROI.

Measurable Goals :

Your success in this role will be measured by your ability to :

Who You'll Work With :

This is a highly collaborative role. You will work hand-in-hand with key teams across the organization, including :

(ref : iimjobs.com)