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Pacific Engineered Surfaces - Marketing Manager / Brand & Marketing Lead - Global Operations

Pacific Engineered Surfaces - Marketing Manager / Brand & Marketing Lead - Global Operations

Pacific Engineered Surfaces Pvt,Ltd.Hosur, India
30+ days ago
Job description

Role : Brand and Marketing Lead (Global Operations)

Job Title : Marketing Manager

Location : Hosur / Bangalore

Job Description (JD)

Objective - To lead the global marketing operations and brand consistency of a luxury surfaces brand across offline and operational touchpoints. This includes global exhibitions, showrooms, events, collaterals, technical documentation, sampling, and asset creation. The role ensures a premium and consistent brand experience across India and international markets (US, Europe, Middle East).

Key Responsibilities :

Brand Communication

  • Craft and maintain a distinctive brand tone of voice across all internal and external content, ensuring consistency in storytelling across presentations, campaigns, digital channels, and training materials.
  • Translate business objectives into clear and compelling brand narratives that resonate with architects, designers, partners, and customers in global markets.

Brand Implementation & Consistency

  • Ensure all marketing material, dealer branding, showroom kits, and collaterals are aligned to brand guidelines.
  • Ensure all marketing material, dealer branding, showroom kits, and collaterals are aligned to global brand guidelines.
  • Conduct QC checks and audits to maintain premium presentation at partner locations.
  • Partner Marketing Activities :

  • Manage design, production, and installation of showroom branding, POS elements, and visual merchandising at dealer and warehouse locations.
  • Manage design, production, and installation of showroom branding and visual merchandising at dealer and warehouse locations.
  • Plan and coordinate global exhibitions, architect events, launch promotions, and customer sampling experiences.
  • BTL Marketing Execution :

  • Plan and coordinate trade marketing activities like architect meets, launch events, dealer promotions, and sampling campaigns.
  • Oversee production and logistics of sample kits, brochures, display stands, catalogues, and gallery kits.
  • Lead project execution across marketing services - manage deployment trackers, timelines, budgets, and vendor SLAs.
  • Exhibition & Trade Show Management :

  • Lead end-to-end planning and execution of global exhibitions and trade shows - including booth design, vendor coordination, sampling counters, and customer engagement touchpoints across India, Europe, and the US.
  • Develop and deploy complete event kits - including product catalogues, display stands, technical documents, sample boxes, and operational runbooks for flawless on-ground execution.
  • Marketing Collaterals & Sampling :

  • Oversee the production and dispatch of sample kits, brochures, display stands, and visual assets.
  • Ensure inventory and timely delivery via logistics partners.
  • Marketing Services Project Management :

  • Own execution timelines, vendor SLAs, deployment trackers, and budget compliance across campaigns.
  • Compliance, Certifications & Global Coordination - Handle certifications (NSF, CE, ISO, Kosher), trademarks and IP for Kreos
  • Operational Excellence & Cross-Functional Alignment - Lead vendor coordination, manage project workflows align with sales, R&D, finance, and production teams for sampling, payments, and sourcing; support color research, product mapping, and SOP creation for seamless marketing execution
  • Collaboration Campaigns :

  • Identify and manage collaborations with designers, architects, and social media influencers for organic buzz.
  • Design co-branded campaigns or launch stories.
  • Influencer Marketing :

  • Identify and onboard leading architects, designers, and design influencers across key markets to build authentic advocacy for the brand.
  • Plan and execute experience-led engagements such as studio visits, design walks, product previews, and curated sampling for specifiers.
  • Co-create content and campaign stories in collaboration with influencers and design thought leaders to drive organic reach and brand credibility.
  • Content Development & Management :

  • Develop compelling content assets including product catalogs, technical datasheets, sustainability reports, and lifecycle documentation tailored for global markets.
  • Manage consistent brand tone and messaging across all customer-facing formats - digital, print, website, social media, and email campaigns.
  • Collaborate with internal teams and agencies to create visually aligned, high-impact content for exhibitions, customer presentations, and sales enablement.
  • Market Mapping & Market Research :

  • Conduct competitive benchmarking and trend analysis across India, Europe, and US markets to support R&D and new product development.
  • Map product applications and customer segments to identify whitespace opportunities, new use cases, and sampling priorities.
  • Track macro and micro industry trends, including certifications, sustainability demands, and global design preferences, to inform go-to-market strategy.
  • Lead Generation & Lead Management :

  • Drive qualified lead generation through campaigns, exhibitions, influencer programs, and sampling initiatives across global markets.
  • Integrate lead capture mechanisms across website, social media, WhatsApp, and event touchpoints with real-time response protocols.
  • Maintain and manage a centralized lead database, track status, feedback, and conversion metrics through structured CRM workflows.
  • Collaborate with sales teams to prioritize leads, personalize outreach, and optimize conversion rates through coordinated follow-ups and content delivery.
  • Internal Collaboration :

  • Work with brand, design, sales, and digital teams to align creative direction with on-ground deployment.
  • Support new product launches with activation materials.
  • Award Submissions & Thought Leadership :

  • Identify relevant design, product, and business awards for submission.
  • Craft entries, case studies, and talking points for juries and panels.
  • Ideal Candidate Profile :

    Experience : 10-12 years in marketing, brand execution, global events, and operations

    Skills : Project management, cross-team collaboration, digital fluency, vendor handling

    Industry Preferred : from luxury building materials, surfaces, or architectural design domains

    Tools : ToDoist, Google Suite, Excel, Canva, Wix

    Culture Fit : Reliable, detail-focused, collaborative, process-driven, global mindset, customer focused

    (ref : iimjobs.com)

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    Marketing • Hosur, India

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