Talent.com
Ethos Technologies - Senior Marketing Operations Manager

Ethos Technologies - Senior Marketing Operations Manager

ETHOS LIFE TECHNOLOGIES (INDIA) PRIVATE LIMITEDBangalore, India
30+ days ago
Job description

About Ethos :

  • Ethos was built to make it faster and easier to get life insurance for the next million families.
  • Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.
  • We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient.
  • Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We've issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age.
  • Our full-stack technology platform is the backbone of family financial health.
  • We make getting life insurance easier, faster and better for everyone.
  • Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others.
  • This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco.
  • We are scaling quickly and looking for passionate people to protect the next million families!.

About The Role :

  • We're looking for an experienced Senior Marketing Operations Manager to oversee the delivery and analysis of Ethos' CRM lifecycle campaigns, with an emphasis on email and SMS campaign execution.
  • The ideal candidate is a thought partner for innovative use of experimentation, technology, data, and insights to drive campaign efficiency and effectiveness.
  • You will also play a role in ensuring our Marketing / CRM capabilities are continuously evolving to meet the ongoing needs of the business and our customers.
  • The position will work closely with all parts of the business to execute CRM deployment strategies that move business metrics.
  • This is a technical role that requires a blend of hands-on execution and longer-term, strategic planning.
  • At Ethos, our offline experiences (email, SMS, direct mail, interactions with insurance agents) are all valuable touchpoints that we consider to be part of the core user experience.
  • We're looking for someone who is a consumer-first expert in email and SMS deployment strategy with meticulous attention to detail.
  • This role will report into Ethos' head of Partnership Lifecycle Marketing.

    • Duties And Responsibilities :

  • Attend project kick offs and be involved in briefs to architect solutions prior to building.
  • Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications.
  • Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail to drive new members through the insurance application process.
  • Setting up and monitoring complex journeys, and automations that have static / dynamic content with actionable trigger points to drive conversion and engagement.
  • Script dynamic communications to build a personalized user experience.
  • Write SQL to manage / build data tables, and build custom audience segmentation.
  • Maintaining and developing audience segmentation tactics by proactively guiding our team's data pipeline and data needs.
  • Establishing high quality processes and infrastructure for our email and SMS tooling.
  • Codifying documentation of internal best practices, tooling, and process improvements.

    • Qualifications And Skills :

  • Deep experience using Iterable, Marketo or similar email management software.
  • Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts.
  • Extremely high attention to detail, all while managing a large volume of campaigns simultaneously.
  • Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals to improve execution efficiency and reduce errors.
  • Strong analytical skills, competence in SQL, and experience with tools for doing data analysis i.
  • Mode, Chartio, Redshift, Heap.
  • Strong collaboration skills in team environments, ability to effectively work with key stakeholders to clarify campaign requirements, but able to act quickly as the decision-maker.
  • High technical aptitude with the ability to quickly ramp up on internal nuances related to people, processes, and technology.
  • A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and / or marketing automation platforms.
  • Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs.
  • Working familiarity with HTML / CSS.
  • Comfort with data pipelines and architecture, targeting, multi-step workflows, QA, and reporting.
  • Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs.
  • Knowledge of the interconnectivity between technology and customer experience.
  • Ability to compile a well-articulated dashboard and share performance metrics.
  • Excellent project management skills, ability to multitask effectively, and work cross-functionally.
  • Don't meet every single requirement? If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway.
  • At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
  • We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world.
  • We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
  • To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

    • (ref : iimjobs.com)

    Create a job alert for this search

    Senior Marketing Manager • Bangalore, India