Aerchain - Field Marketing Manager

What You'll Own and Be Responsible For

• Events-Led Demand Engine : Own the entire lifecycle of Aerchain's events strategy. This includes the annual and quarterly event calendar, defining event tiers, setting budgets, and ensuring alignment with our Ideal Customer Profile (ICP).
• Pipeline Generation & Acceleration : Strategically plan and execute events to directly contribute to our pipeline goals. Your work will create and accelerate qualified opportunities, demonstrating the direct impact of events on our revenue.
• Operational Excellence : Manage all operational aspects of event execution. This includes vendor negotiation, logistics, booth & collateral production, and budget management. You will ensure a seamless and professional experience at every event.
• Holistic Campaign Management : Oversee the end-to-end event experience, from pre-event promotion to drive attendance, to creating a powerful onsite brand experience and an efficient lead capture process.
• Reporting & ROI : Own the post-event process, including nurture workflows, reporting hygiene, and performance analysis. You will be responsible for demonstrating the ROI of every event.

Measurable Goals

Your success in this role will be directly measured by your ability to :

Who You'll Work With

This is a highly collaborative role. You will partner daily with key teams across the organization, including :

(ref : iimjobs.com)