Ethos Technologies - Lifecycle Marketing Manager

About The Role

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead customer engagement initiatives across the full customer journey from acquisition and onboarding to retention and advocacy. This role demands a strong analytical mindset, a deep understanding of B2B and B2C marketing dynamics, and hands-on experience with modern MarTech stacks, CRM systems, and data-driven automation. You will work cross-functionally with product, analytics, engineering, and design teams to build scalable lifecycle programs that are customer-centric and performance-driven.

Roles And Responsibilites

Lifecycle Strategy & Planning

• Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
• Design and execute personalized nurture flows for both B2B and B2C segments
• Map customer journeys, identify drop-off points, and implement retention / re-engagement programs

Data-Driven Optimization

MarTech & CRM Operations

Presentation & Reporting

Qualifications And Skills

Preferred Qualifications

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

(ref : iimjobs.com)