Senior Paid Media Executive

Company Overview

Prohed is a dynamic marketing services company based in Gurugram, committed to helping businesses grow by harnessing the power of digital media and market intelligence. Our expert team provides innovative solutions designed to enhance visibility, manage reputation, generate leads, and provide invaluable market insights. With a focus on excellence and progress, Prohed simplifies digital marketing through advanced platforms, ensuring our clients achieve optimal results and a strong connection with their target audience.

Job Overview

The Senior Paid Media Executive at Prohed will be based in Gurgaon and will play a crucial role in managing and optimizing our clients&apos digital advertising campaigns. As a mid-level position, the candidate will work full-time to drive lead generation and enhance online visibility. The role demands proficiency in Google Ads and Facebook Ads, along with a solid understanding of media planning and campaign management.

Qualifications and Skills

• Expert in Google Ads (Mandatory skill) to design, implement, and optimize PPC campaigns for achieving high ROI.
• Proficient in Facebook Ads (Mandatory skill) with the capability to develop compelling social media advertising strategies.
• Skilled in Media Planning (Mandatory skill) to strategically plan and buy media for achieving maximum reach and impact.
• Strong ability in Campaign Management to coordinate and optimize various ad campaigns across different platforms.
• Experience in Conversion Rate Optimization to enhance client websites and campaigns for better conversion efficiency.
• Proficient in Performance Analysis to measure campaign success and drive improvements through insightful analytics.
• Effective communication skills to liaise with clients and internal teams for smooth campaign execution.
• Detail-oriented approach ensuring accuracy and quality in all aspects of media execution and reporting.

Roles and Responsibilities

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Skills Required

Facebook Ads, Google Ads, conversion rate optimization , Media Planning, Performance Analysis, Campaign Management