Senior Paid Media Strategist

Job Title : Sr. Paid Marketing Strategist

Location : D Block, Sec 63, Noida

Job Type : Full Time, Work from Office

Office Timings : 10 AM – 7 PM | Monday – Friday | 2 nd & 4 th Sat of Month Working

Salary : 45k – 60k (negotiable)

Experience : Min 3 Years

Joining : Immediate

Positions : 2

Job Summary :

We are seeking a dynamic and data-driven Senior Paid Marketing Specialist to manage and optimize our digital marketing campaigns across Google and Meta. The ideal candidate will be responsible for driving measurable results and improving ROI on our paid media efforts, working closely with cross-functional teams to execute digital strategies. Please refer to for more info about us.

Key Responsibilities :

• Strategy Development : Design, develop, and implement performance marketing strategies across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and more to drive lead generation, customer acquisition, and revenue growth.
• Campaign Management : Manage end-to-end campaign execution, from setup to optimization and reporting. Analyze performance data to adjust strategies and optimize for key performance indicators (KPIs) such as CPC, CPA, ROAS, etc.
• Budgeting : Plan, manage, and allocate advertising budgets effectively to maximize ROI. Continuously evaluate spending to ensure cost-efficiency.
• A / B Testing : Conduct A / B and multivariate testing on campaigns, creative assets, and landing pages to identify what drives the highest performance.
• Analytics & Reporting : Use tools like Google Analytics, Facebook Business Manager, and other performance tracking tools to create detailed reports that track, measure, and communicate campaign performance, insights, and recommendations to stakeholders.
• Collaboration : Work closely with internal teams such as product, design, and content marketing to align strategies and ensure cohesive messaging across all campaigns.
• Audience Targeting & Segmentation : Develop and implement audience segmentation strategies to create personalized ad experiences that resonate with specific target audiences.
• Conversion Rate Optimization (CRO) : Work on landing page optimization and ensure that every touch point in the customer journey is optimized for conversions.
• Stay Up-to-Date : Keep up with industry trends, algorithm updates, and emerging digital marketing tactics to continuously refine and innovate performance marketing efforts.

Requirements : Technical Skills :

Analytical Mindset :

Communication Skills :

Team Player :

Adaptability :

Preferred Qualifications :

Benefits :

1. Competitive salary and performance-based bonuses.

2. Professional development opportunities.

3. Flexible work environment.

How to Apply : Share your CVs on :

Email :

Phone | Whatsapp Number :