Executive Paid Media (Social)

ROLES & RESPONSIBILITIES :

• Develop and execute paid social media strategies to drive brand awareness, engagement, and conversions.
• Manage and optimize paid campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other relevant channels.
• Monitor and analyze key performance indicators (KPIs) to measure the success of campaigns and improve ROI.
• Create compelling and engaging ad creatives, including visuals and copy, that resonate with target audiences.
• Collaborate with marketing, sales, and product teams to align social media efforts with business goals.
• Research industry trends, competitor activity, and audience insights to refine targeting and messaging.
• Track campaign performance, generate reports, and provide actionable recommendations for continuous improvement.
• Stay up-to-date with social media best practices, algorithm changes, and emerging paid media trends.

REQUIREMENTS :

Skills Required

Report Generation, Training, Sales, Research, Advertising, social media analytics , Data Interpretation