Executive Paid Media (Google)

ConfidentialGurgaon / Gurugram

30+ days ago

Job description

Set up a list of KPIs to track for each client.

Forecast and track key account metrics.

Develop strategic plans for Google Ads campaigns, defining objectives, target audience, budget allocation, and timelines.

Execute end-to-end campaign setup, including keyword research, ad copy creation, bid management, and targeting options.

Continuously optimize campaigns to enhance performance and maximize ROI.

Conduct comprehensive keyword research to identify relevant targeting opportunities.

Effectively manage campaign budgets to ensure optimal resource allocation and goal achievement.

Monitor spending and adjust budgets as necessary to maximize ROI.

Test different ad creatives, targeting options, and bidding strategies to identify areas for improvement.

REQUIREMENTS :

Bachelor's degree in Marketing, Advertising, Business, or a related field.
Proven track record of 6 months to 3 years in driving successful PPC and paid search campaigns.
Strong working knowledge of Google Adwords and all paid search platforms.
Google Adwords certification is preferable.
Passion for PPC and digital marketing in general.
Effective communication and reporting skills.
Strong numerical and analytical skills.
Good working knowledge of Google Analytics.

BENEFITS :

Competitive salary package commensurate with skills and experience.
Opportunities for professional development and training to foster continuous growth.
Collaborative and supportive work environment that values innovation and creativity.
Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

Skills Required

Resource Allocation, Google Adwords, Bid Management, Google Analytics, Digital Marketing

Executive Paid Media • Gurgaon / Gurugram