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Senior Executive -Media Buyer (Ecomm)
ConfidentialGurgaon / Gurugram, India7 days ago
Job descriptionLead ad campaign launches, ensuring smooth execution across platforms. Oversee ad account management, ensuring compliance and best practices. Conduct creative testing and iteration to improve ad performance continuously. Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA). Leverage audience segmentation and retargeting strategies to drive conversions. Prepare detailed performance reports and analytics for internal and external stakeholders. Use data-driven insights to inform and refine media strategies. Proven experience in media buying, specifically within the e-commerce sector. Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels. Expertise in budget allocation, campaign optimization, and performance analysis. Ability to work with cross-functional teams and adapt to a fast-paced environment. Business Model : Drop shipping (Ecommerce) Industry : Ecommerce Flexible working hours Variable / Incentive Component in addition to Fixed Package 5 - Days working culture Health Insurance Benefits Tenure Recognition and Awards Leave Benefits as per Milestones Performance Linked Growth Opportunities Out of Term Appraisals
Job Description
Campaign Strategy & Planning
- Develop comprehensive media strategies tailored to e-commerce objectives.
- Allocate and forecast media budgets to maximize returns.
- Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact.
Campaign Execution & Management
Optimization & Performance Analysis
Data Reporting & Insights
Requirements
Benefits
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Skills Required
budget allocation, Google Ads, Media Buying, audience segmentation, campaign optimization, Performance Analysis
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Senior Buyer • Gurgaon / Gurugram, India
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