Area Sales Manager - B2B Textile Business

Area Sales Manager B2B Sales

Looking for an "Area Sales Manager B2B Sales" for a leading Textile garment manufacturer based out of Chennai.

8 years of B2B sales experience, preferably in textiles, garments.

Drive wholesale and institutional sales for our lungi product lines.

The ASM will be responsible for developing and managing a network of distributors, dealers, and bulk buyers across a specific geographic area.

The ideal candidate will have a strong understanding of B2B sales in the textile / garment industry and a proven track record of delivering Sales Development :

• Identify, on board, and manage wholesale buyers, distributors, and institutional clients.
• Maintain strong relationships with key accounts to ensure repeat business.
• Negotiate pricing, payment terms, and order volumes as per company Partner Management :
• Appoint and monitor distributors and agents within the area.
• Ensure timely order processing, dispatches, and payments through partners.
• Resolve channel conflicts and ensure healthy partner Planning & Execution :
• Develop monthly / quarterly sales plans and execute strategies to meet targets.
• Plan and conduct trade promotions, exhibitions, and B2B outreach campaigns.
• Work with internal teams (Warehouse, logistics, finance) to meet client Intelligence :
• Track competitor activity, pricing, and product movement in the wholesale market.
• Collect and analyze feedback from channel partners and large buyers.
• Report on regional market trends and recommend adjustments to product or pricing & Reporting :
• Maintain accurate records of B2B accounts, deals closed, and credit status.
• Submit periodic reports on sales performance, pipeline status, and market feedback.
• Ensure compliance with tax, invoicing, and regulatory norms for B2B & Skills :
• Bachelors degree in Business, Marketing, or Commerce (MBA preferred).
• 8 years of B2B sales experience, preferably in textiles, garments.
• Strong network of wholesalers and distributors in the assigned area.
• Proven negotiation and deal-closing skills.
• Ability to travel extensively across the assigned region.
• Familiarity with local textile trade practices and Experience :
• Selling traditional garments like lungis, dhotis, in bulk.
• Working with textile wholesalers, chain distributors, or large-format buyers.
• Exposure to semi-urban and rural B2B textile markets.

(ref : iimjobs.com)