Digital Marketing Specialist

About usTrisim Technologies, founded in 2016, is a technology consulting firm based in Pune, India. As we step into the 10th year, we are expanding our portfolio to include PLM Market Research in collaboration with our esteemed partner, CIMdata, Inc. CIMdata is a leading independent global strategic management consultancy and research company focused exclusively on PLM and its digital transformations.The advertised career opportunities are career defining job opportunities for new as well as mid-career market research and digital marketing professionals which will make them stand out from the crowd. As part of these opportunities, you will get a chance to work with the foremost experts in the areas of CAD, CAM, CAE, MBSE, PLM etc. and develop leading market research and thought leadership publications in the domain.Position Overview : The Digital Marketing Specialist will be responsible for planning, preparing, and distributing daily news updates and weekly summary emails to CIMdata’s global PLM community. This role ensures that industry professionals receive timely, high-quality information on PLM, digital transformation, and related domains. The specialist will manage digital communication workflows, optimize content for engagement, and support CIMdata’s brand presence across digital channels.Key ResponsibilitiesContent Preparation & Distribution- Compile and format daily industry news items from CIMdata’s research, solution provider announcements, and trusted sources- Develop weekly summary emails highlighting key trends, commentaries, and event updates- Maintain editorial consistency, clarity, and professional tone in all communications- Collaborate with research and consulting teams to feature priority contentEmail Marketing & Campaign Management- Manage email lists, segment audiences, and ensure compliance with email marketing best practices- Schedule and send daily and weekly communications using CIMdata’s marketing automation / email platform- Monitor delivery rates, open rates, and click-through metrics; recommend improvements- Using CIMdata CRM, manage relevant CIMdata’s daily and weekly email distribution lists, along with key PLM solution provider news contactsCommunity Engagement & Branding- Ensure email communications reflect CIMdata’s brand guidelines and support thought leadership positioning- Identify opportunities to cross-promote CIMdata events, webinars, publications, and Knowledge Councils- Gather feedback from subscribers to refine communication effectivenessAnalytics & Reporting- Track and analyze performance of daily and weekly campaigns- Provide regular reports to management on key metrics and trends- Suggest adjustments to content, timing, or format based on audience engagement dataQualificationsEducation : - Bachelor’s degree in Marketing, Communications, Business, or related fieldExperience : - 2- to 4-years of digital marketing or email marketing experience; familiarity with B2B marketing preferred- Experience in content preparation and distribution, preferably within technology, consulting, or research-driven organizationsSkills : - Proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot, or similar)- Strong written and editorial skills with ability to simplify complex topics- Basic understanding of HTML for email formatting is a plus- Knowledge of analytics tools (Google Analytics, email campaign dashboards)- Attention to detail, time management, and ability to manage daily deadlinesPersonal Attributes : - Organized and process-driven, with strong follow-through- Proactive communicator who collaborates well with internal teams- Curious about PLM, digital transformation, and technology trendsWhat We Offer- Opportunity to work with global thought leaders in PLM and digital transformation- Exposure to leading solution providers, industrial organizations, and emerging technology trends- A collaborative, learning-oriented environment with growth opportunities- Ability to influence research that shapes industry strategies and decision-making- Full time employment with all statutory benefits, personal accident and health insurance, paid vacation and local holidays as per regulations in India- Fixed salary and performance-linked variable pay as per industry standards- Hybrid working environment allowing flexible working hours