Techspian - Specialist - Digital Marketing

Are you a dynamic and strategic marketer with a passion for driving growth? Do you thrive in fast-paced environments and love the thrill of generating demand? If so, we want you on our team! Techspian is seeking a talented Demand Generation Manager to lead our efforts in driving qualified leads and accelerating revenue Develop and execute a comprehensive, multi-touch integrated demand generation strategy including email marketing, social media, paid advertising, SEO, ABM, Dark Social and event marketing, that drives and accelerates pipeline, account acquisition and penetration.

• Use Google Ads and LinkedIn Ads to drive brand awareness and lead generations
• Work closely with sales, marketing and tech teams to understand the target audience and develop buyer personas that resonate with our customers.
• Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value.
• Develop and manage SEO campaigns, including link building, content creation, and technical SEO enhancements.
• Produce high-quality marketing content that speaks to prospects' pain points and highlights the benefits of our product offerings.
• Conduct regular A / B tests and analyse campaign performance to identify areas for improvement and make data-driven decisions.
• Collaborate with cross-functional teams, including product, customer success, to ensure campaigns align with overall business objectives.
• Build and maintain a robust lead scoring framework to identify and prioritize leads for sales follow-up.
• Bring fresh ideas to improve web properties and help to optimize corporate site, campaign landing pages.
• Continuously increase knowledge of web marketing best practices, and help improve day-to-day activities.
• Budget management and 4+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation
• Experience working in a start-up ecosystem
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
• Excellent written and verbal communication skills, with the ability to create engaging marketing content
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development
• Experience managing budgets and ability to balance competing priorities effectively

(ref : iimjobs.com)