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Zoop.One - Specialist - Marketing
Zoop.OnePune, India27 days ago
Job descriptionCreate and execute content calendars tailored to each audience segment. Monitor, respond, and engage with the community to build brand affinity. Track performance metrics and optimize content strategies accordingly. Coordinate with internal teams for product launches, testimonials, campaigns, etc. Run in-app campaigns and push notifications to drive user actions. Analyse app analytics to understand user behaviour and improve retention. Work with product and design teams to improve the user journey through content and communication. Assist in creating and optimising paid campaigns (Google, Meta, etc. Conduct keyword and audience research for both B2B lead generation and B2C acquisition. Track KPIs such as CTR, CPC, CPI, ROAS, and report actionable insights. Suggest creative ideas and messaging variations for A / B Minimum 2 years of experience in a digital marketing role with a focus on social media and / or app engagement. Proven track record of managing both B2B and B2C social media strategies. Familiarity with tools like Meta Business Manager, Google Ads, Firebase, MoEngage / CleverTap (or similar). Good understanding of marketing analytics and performance metrics. Strong communication skills and an eye for creative storytelling. Ability to multitask across verticals and manage multiple campaigns simultaneously. Experience working in a fintech or regtech startup or a high-growth tech environment. Knowledge of SEO and content marketing basics. Familiarity with marketing automation tools (e. Brand Management,Digital Marketing
Responsibilities
- Managing and growing our social media presence across B2B and B2C platforms (LinkedIn, Instagram, Twitter, Facebook, etc.
- Driving user engagement and retention for our consumer app.
- Supporting performance marketing campaigns across Google Ads, Meta Ads, and other platforms.
- Collaborating with design, product, and content teams to craft campaigns that drive results.
Social Media (B2B + B2C) :
App Engagement And Retention (B2C)
Performance Marketing Support
Good To Have
, WebEngage, Clevertap)
Desired Skills and Experience
(ref : iimjobs.com)
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Marketing Specialist • Pune, India
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