Content Strategy Director

Position : Creative Director – Brand & Design

Location : Bengaluru

Team : Brand & Growth

About Propelld

At Propelld, we’re on a mission to make education financing simple, accessible, and human. We’ve built a brand parents and students can trust — and now, we’re looking for a creative leader who can make that trust visually unforgettable.

We want someone who can think like an engineer, design like an artist, and shoot like a storyteller.

The Role

This is not your traditional “Creative Director” gig. You’ll be conceptualizing, designing, directing, and producing content across social, digital, and brand campaigns.

If you’re someone who can take an idea, script it, shoot it, design it, edit it — and make it go live within 48 hours — this is for you.

You’ll lead Propelld’s creative identity across social media, campaigns, and on-ground activations — while building a small intern / freelancer team of designers & editors, and creators who bring ideas to life, fast and beautifully.

What You’ll Do

• End-to-End Campaign Execution : Conceptualize → Design → Shoot → Edit → Publish. You’ll lead the full creative process.
• Hands-On Design : Create visuals, social assets, and motion graphics when needed
• Camera & Production : Handle basic shoots — framing, lighting, direction, and storytelling for social and campaign content.
• Creative Systems : Build scalable design and content frameworks for the brand — templates, presets, and visual language guides.
• AI-Driven Workflows : Integrate AI tools (Runway, Midjourney, D-ID, ChatGPT, ElevenLabs, Synthesia, etc.) to speed up ideation and production.
• Content Performance : Partner with the growth team to test creative hypotheses and iterate based on performance insights
• Leadership : Manage freelance / intern designers, editors, and creators — ensuring every output meets the Propelld standard of clarity and warmth.

Who You Are

What You Bring

Why You’ll Love Propelld