Digital Content Strategy Lead

Delta Air LinesBengaluru, Republic Of India, IN

1 day ago

Job description

About Delta Tech Hub :

Delta Air Lines (NYSE : DAL) is the U.S. global airline leader in safety, innovation, reliability and customer experience. Powered by our employees around the world, Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good. Delta has fast emerged as a customer-oriented, innovation-led, technology-driven business. The Delta Technology Hub will contribute directly to these objectives. It will sustain our long-term aspirations of delivering niche, IP-intensive, high-value, and innovative solutions. It supports various teams and functions across Delta and is an integral part of our transformation agenda, working seamlessly with a global team to create memorable experiences for customers.

Responsibilities :

Partner with strategy team to launch personalized campaign content using JSON templates, HTML offers, modular code, and frontend frameworks via Adobe tools
Translate technical documentation into user-friendly content and configurations that support dynamic messaging and audience targeting.
Manage content deployment across testing and production environments, ensuring accuracy and performance.
Responsible for day-to-day operations of personalized content, including message updates, campaign adjustments, audience segmentation, and configuration changes.
Constructive experience targeting activities with the right audience and priority of position
Document all campaign takedowns and launches as they happen in real time
Lead our workflow innovation to create efficiency in campaign launches and operations
Write, edit, and QA UX campaign builds (e.G., banners, modals, landing pages, in-app messages).
Configure personalized content variations based on audience segments and behavioral triggers
Review the campaign calendar and prioritize tasks for upcoming launches. Attend daily stand-ups or syncs to ensure smooth campaign operations delivery.

WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS) :

Possess a bachelor’s degree in computer science, information systems, digital operations or related field

6+ years’ experience in digital content operations, web production, or campaign execution withing e Commerce, or marketing technology environments

Ability to work with JSON templates and translate technical documentation into operational configurations

Experience as a lead with experience in mentorship and guidance, task planning and delegation, collaboration across teams, and technical communication.

Results-oriented mindset with a focus on accuracy, efficiency, and strategic execution.

Strong communication skills, strong attention to detail.

Basic knowledge of web development technologies such as HTML, CSS, and JavaScript.

Understanding of web and mobile guidelines, accessibility standards, and responsive design principles.

Consistently prioritizes safety and security of self, others, and personal data.

Embraces diverse people, thinking, and styles.

WHAT WILL GIVE YOU A COMPETITIVE EDGE (PREFERRED QUALIFICATIONS) :

Strong cross functional collaboration

Solid foundation in Adobe tools such as Target, Adobe Journey Optimizer

Previous retail, airline, or e-commerce design experience

Proficient understanding of web markup, including HTML5 & CSS3, as well as DOM manipulation and client-side scripting

Effective understanding and working knowledge of JavaScript, TypeScript, Angular and / or React, Vue.Js or other frontend framework experience

Good understanding of asynchronous request handling, Single Page Applications, and AJAX

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Digital Content Lead • Bengaluru, Republic Of India, IN