Content Strategy Lead

📌 Job Description : Content and Community Lead

Location : Bangalore (Work From Office, 5 Days / Week)

Type : Full-time (with 1-2 years exp)

Perks : Competitive CTC + ESOPs + budget for AI tools & continuous learning

Level : Junior–Mid

🚀 About Us

We’re building a next-gen AI marketing company for D2C brands, backed by leading founders, CMOs and angels. Our cracked founding team includes serial entrepreneurs, GTM leaders and advisors who are ML pioneers. Our mission is simple : use data + AI + agents to help brands grow profitably and build the future of AI-driven e-commerce growth.

If you want to learn how agentic AI platforms build a differentiated and scalable distribution engine (and not just read about it) and work at the cutting-edge intersection of AI, growth and e-com, this is the place.

🎯 What You’ll Do

You’ll oversee content and community-led inbound GTM initiatives — not just to drive top-of-funnel, but to shape the future of how we go to market and position ourselves as a brand.

Identify scalable organic channels to attract and convert high-intent B2B leads

Create learning content, growth loops, and funnels that double as education and lead nurture

Set the tone and create distribution across LinkedIn, X, Reddit with thoughtful content that resonates with our ICP

Structure content for AI-driven surfaces (Google AI Overviews, ChatGPT, Perplexity, Bing Copilot)

Build answer-friendly content blocks, FAQs, and evidence-backed comparisons

Organic / Social : Experiment with Instagram / TikTok-style content and UGC-style creatives.

Copywriting : Write hooks, ad copy, subject lines — not just design visuals.

Be a self-starter and work with the leadership and marketing team to generate all the sales collateral required to supercharge your outreach - use AI vibe creation tools to churn out mock-ups, demo videos

Experiment, iterate, and codify the 0→1→10 growth playbook for our business

🧰 Tools You’ll Use

Claude, Chatgpt, Gemini

Surferseo, ahrefs, semrush

N8n, Agentkit, make.Com

Excel, Power BI & Looker Studio

✅ What We’re Looking For

0–2 years in content and community, sales, GTM, SEO (internships and projects count)

You have created your own communities, content pages and have a voice on LinkedIn / X and understand what it means to create distribution

You don’t take no for an answer and can set big, hairy audacious goals with the persistence to achieve them

You've worked at an early-stage startup and built content and inbound sales systems from scratch and are comfortable working in fast-paced, execution-first environments

Analytical mindset with bias for action : spot patterns → suggest fixes → measure impact

🌟 Why This Role Rocks

You’ll own content, community, inbound lead gen for sales and distribution at a company reinventing growth

Learn directly from founders who’ve built, exited, and backed startups at scale

Get exposed to cutting-edge AI in action to supercharge growth, not just theory

Shape GTM motion at a company building for the future of AI-enabled growth

Be a foundational voice in our growth engine and knowledge layer

You’re not scaling someone else’s playbook — you’re writing ours

📨 How to Apply

Send us anything that reflects your thinking — portfolio, thread, links to channels / accounts you built on YT, IG, X, LinkedIn.

Apart from your above note, we’d love to hear about any two of the below (a short doc / excel containing the answer will do, no need for detailed presentations) :

What you’d do in your first 30 days here

The AI tools you are most excited about or use everyday and specific use-cases for content creation, where you’ve seen a 10x delta.

Email : grandmaster@kasparro.com

Subject : BDE (Content and Community) – [Your Name]