Content Innovation Director

About AppsForBharat

AppsForBharat, a series B-funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.

Our flagship product, Sri Mandir , launched in November 2020, is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.

The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world’s largest app for Hindu devotees and growing 20-25% month-on-month.

Learn more about AppsForBharat : Business World Article , Indian Silicon Valley Podcast , YourStory Article

Try the Sri Mandir app : Android / iOS

Role Overview :

We’re seeking a Creative Director to lead and innovate creative strategies across both performance and brand marketing . You’ll experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms.

What You’ll Do :

Key Responsibilities :

• Creative Leadership :
• Conceive and implement innovative concepts, guidelines, and strategies for brand campaigns, social media, and content initiatives.
• Drive the creative direction across various touchpoints, ensuring consistency with Sri Mandir's brand identity and spiritual ethos.
• Team Management :
• Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work.
• Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals.
• Mentor and guide team members, nurturing their professional growth and skill development.
• Project Oversight :
• Oversee the end-to-end execution of creative projects, from ideation to completion, ensuring high-quality output.
• Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets.
• Collaborate with marketing and product teams to align creative strategies with business objectives.
• Performance Analysis :
• Monitor the effectiveness of creative campaigns and initiatives.
• Provide actionable insights and propose improvements for future projects.

Qualifications :

Additional Perks :

Do your most meaningful work alongside us. Be a part of something big!