Director of Marketing Strategy

Head of Marketing

Location : Bangalore (work from office)

About the Team

The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.

About the Role

As the Head of Marketing at Navi, you will lead the marketing and growth charter for the group, driving strategy, innovation, and execution across all marketing functions. You will own the marketing P&L, optimize paid initiatives, and build a strong, cohesive brand presence for Navi. Working cross-functionally with product, analytics, business, data science and finance teams, you’ll design and execute data-driven strategies that accelerate customer acquisition and brand growth. As a people leader, you’ll inspire and mentor a high-performing team across performance, brand, and design, fostering a culture of creativity, accountability, and collaboration to drive Navi’s next phase of growth.

Key Responsibilities

• Paid marketing : Lead all paid marketing efforts at Navi, owning the marketing P&L and driving efficient, high-impact customer acquisition and brand growth across performance, rewards, product, influencer, brand, social, and referral channels
• Budget Allocation : Make data-driven decisions on how to effectively allocate the marketing budget across marketing channels and effectively manage expectations of business and product stakeholders in this regard
• Build a strong and cohesive brand for Navi : Brand Leadership : Define and execute Navi’s brand strategy with full ownership of large-scale brand campaigns and investments. Drive high-impact initiatives that build awareness, recall, and long-term brand equity, ensuring measurable ROI. Define and uphold Navi’s brand standards, ensuring a unified and distinctive tone of voice and visual identity across every customer interaction.
• Cross-Functional Collaboration : Partner with business, product, analytics, data science, and finance teams to ensure marketing strategies are insight-driven, ROI-focused, and aligned with Navi’s overall strategic goals.
• Social, Influencer, and Content Marketing : Lead strategy and execution across social media, influencer partnerships, and content marketing to strengthen Navi’s brand presence and drive engagement
• Team Management : Lead, manage, and mentor a dynamic team comprising performance marketing, brand / content marketing, and design professionals. Foster a culture of collaboration and ensure each team member contributes effectively to Navi's goals

Must Haves

About Navi

We are on a mission to make finance simple, accessible and affordable for a billion Indians. Guided by a strong customer-first approach, we are building tech-first solutions that work at scale. Our offerings include a range of financial products and services across Loans, Insurance, Mutual Funds, Digital Gold and UPI.

Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India’s fastest-growing financial services organisations. But we’re just getting started!

Our Culture

At Navi, we’re a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you’re shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a difference.

We’re guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.Com / our-values to see what drives us every day.

If this feels like you, Navi is the place to grow, thrive and make a real impact.