Go-to-Market Strategy Lead
PixisBengaluru, Republic Of India, IN12 days ago
Job descriptionMaintain and optimize the product-led growth funnel, collaborating with Product and Growth to refine onboarding, messaging, and activation flows. Track and report key PLG metrics (trial sign-ups, activation, conversion, churn) to inform marketing strategy. Partner with Product to test in-app messaging, nurture sequences, and onboarding content. Own launch deliverables : messaging briefs, landing pages, enablement decks, FAQs, and demo content. Build internal GTM playbooks and onboarding kits for both Stellar and Pixis teams. Write or oversee product content : one-pagers, explainer blogs, feature announcements, and thought leadership pieces. Create enablement assets for sales and agency teams (pitch decks, scripts, competitive comparisons). Support webinars, events, and PR with strong, product-led storytelling tied to measurable value. Conduct lightweight competitive scans and collect field feedback to inform positioning. Monitor adoption, usage, and customer feedback from the PLG motion to refine messaging and demos. Translate data from product analytics into actionable insights for growth and retention campaigns. Contribute learnings to roadmap and pricing discussions. 5–8 years experience in product marketing, GTM strategy, or SaaS content marketing, ideally for MarTech, AdTech, or AI tools. Hands-on operator. You’ve written launch decks, built landing pages, and run GTM sprints. Strong grasp of how AI and automation are reshaping marketing workflows. Excellent storyteller and writer who can turn complexity into clarity. Collaborative. You thrive in cross-functional environments with Product, Growth, and Sales. Based in India and comfortable in a fast-paced, startup-style team. Launches clear product positioning and messaging for Prism Ships first feature launch campaign (landing page + deck + email) Creates 2 joint case studies with existing clients Produces first product explainer or demo video script Establishes repeatable launch checklist + content library
Job Tittle : Product Marketing Lead
About the Role
Pixis is entering a new phase. We’re looking for a hands-on Product Marketing Lead to bridge product and market, driving adoption for our AI platform (Prism + Adroom) and building the messaging, content, and proof points that bring our vision to life.
You’ll work closely with our Chief Business Officer to define go-to-market strategies, craft compelling stories around our products, and support the Product and Growth teams in building a scalable PLG motion. This role sits at the intersection of storytelling and strategy. Equal parts creative marketer, strategic thinker, and GTM operator.
Key Responsibilities
Product Narrative & Positioning
- Develop clear, outcome-driven positioning and messaging for Prism and Adroom.
- Translate technical AI capabilities into value propositions that connect with marketing decision-makers.
- Support Stellar (agency marketing) by creating “Powered by Prism” stories, decks, and case studies.
Go-to-Market & PLG Enablement
Content & Storytelling
Market & Customer Intelligence
Who You Are
Why This Role Matters
You’ll be the connective tissue between Pixis (our AI) and Stellar (our agency network). Your work ensures that every new product capability, case study, and proof point strengthens our shared category story.
What Success Looks Like (First 90 Days)
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Strategy Lead • Bengaluru, Republic Of India, IN
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