Talent.com
Senior Director, Marketing Analytics

Senior Director, Marketing Analytics

dentsu MediaBengaluru, Republic Of India, IN
1 day ago
Job description

Job Description

Key Responsibilities :

1. Execute Strategic Roadmap :

  • Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
  • Incorporate evolving methodologies in marketing measurement, simulation / forecasting, and scenario planning.
  • Drive tangible business outcomes through a well-defined and actionable strategy.

2. Harmonize Online and Offline Channel Performance :

  • Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
  • Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
  • Derive actionable insights to inform strategic decision-making.

    • 3. Client Data Acquisition :

  • Facilitate clients in acquiring essential data for ROI analyses.
  • Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.

    • 4. Collaborate with the Media Team :

  • Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
  • Consider business nuances like campaign objectives (e.G., performance vs. awareness) to ensure effective measurement strategies.

    • 5. Drive Evolution of Measurement Practices :

  • Propel the evolution and acceleration of measurement practices.
  • Introduce innovative test designs to ensure continual learning and adaptation to industry shifts.

    • 6. Refine and Enhance Analytics Models :

  • Continuously refine and enhance marketing analytics and optimization models.
  • Work closely with the data science team to adapt models to shifts in the business landscape.

    • 7. Develop Replicable Models and Tools :

  • Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
  • Ensure the efficiency and effectiveness of measurement tools for seamless implementation.

    • 8. Ad Hoc Analysis and Decision Support :

  • Address requests for ad hoc analysis to guide business decisions.
  • Inform marketing budget allocation through comprehensive analysis and insights
    • Create a job alert for this search

    Marketing Director • Bengaluru, Republic Of India, IN

    Related jobs
    • Promoted
    AI and Analytics Director

    AI and Analytics Director

    SigmoidBengaluru, Republic Of India, IN
    Sigmoid enables business transformation using data and analytics, leveraging real-time insights to.Some of the world’s largest data producers engage with Sigmoid to solve complex.Sigmoid brings dee...Show moreLast updated: 30+ days ago
    Director Growth- Performance Marketing

    Director Growth- Performance Marketing

    GushworkBengaluru, Karnātaka, India, 560023
    Director Growth- Performance Marketing.AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, weve partnere...Show moreLast updated: 9 days ago
    • Promoted
    Associate Director - Advanced Analytics

    Associate Director - Advanced Analytics

    KMK Consulting Inc.Bangalore, IN
    KMK is a global data analytics and technology consulting company empowering leaders across the Life Sciences industries to make better data-driven decisions. Our data analytics and software platform...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Analytics

    Director of Analytics

    AppsForBharatBengaluru, Karnataka, India
    LPA or depends on last drawn, whichever is lower as per market standards.We are a high-growth startup building products at scale that impact millions of users daily. As we prepare for the next phase...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Director, Product Management

    Senior Director, Product Management

    InfogainBengaluru, Republic Of India, IN
    This role is focused on bringing our product vision into execution through thoughtful planning, strong cross-functional partnership, and a rigorous focus on product performance.Reporting to the VP,...Show moreLast updated: 1 day ago
    • Promoted
    Personalization Technology Director

    Personalization Technology Director

    MakeMyTripBengaluru, Republic Of India, IN
    Job Title : Director — Technology Development (Personalization).Function : Data Platform & Personalization.Reimagine travel personalization at platform scale across Flights, Hotels, Holidays, Trains,...Show moreLast updated: 1 day ago
    • Promoted
    Senior Performance Marketing Analyst

    Senior Performance Marketing Analyst

    DigiChefshosur, tamil nadu, in
    Develop and execute paid media campaigns across multiple digital platforms such as.Google Ads, Facebook Ads, LinkedIn Ads, etc. Conduct keyword research, competitor analysis, and audience targeting ...Show moreLast updated: 1 day ago
    • Promoted
    Simplilearn - Associate Director - Performance Marketing

    Simplilearn - Associate Director - Performance Marketing

    SimplilearnBangalore, India
    Job Title : Associate Director - Performance Marketing (US Market) About Founded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn...Show moreLast updated: 30+ days ago
    • Promoted
    Director - Data Analytics (Marketing Analytics)

    Director - Data Analytics (Marketing Analytics)

    ConfidentialBengaluru / Bangalore, India
    Organizations everywhere struggle under the crushing costs and complexities of 'solutions' that promise to simplify their lives. To create a better experience for their customers and employees.Softw...Show moreLast updated: 4 days ago
    • Promoted
    Senior Director - Analytics

    Senior Director - Analytics

    ConfidentialBengaluru / Bangalore, India
    WPP is the creative transformation company.We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.WPP Media is WPP's ...Show moreLast updated: 4 days ago
    • Promoted
    Director Of Analytics

    Director Of Analytics

    AppsForBharatBengaluru, Republic Of India, IN
    LPA or depends on last drawn, whichever is lower as per market standards.We are a high-growth startup building products at scale that impact millions of users daily. As we prepare for the next phase...Show moreLast updated: 30+ days ago
    • Promoted
    Director - Technology (Personalization)

    Director - Technology (Personalization)

    MakeMyTripbangalore, karnataka, in
    Job Title : Director — Technology Development (Personalization).Function : Data Platform & Personalization.Reimagine travel personalization at platform scale across Flights, Hotels, Holidays, Trains,...Show moreLast updated: 1 day ago
    • Promoted
    Senior Director of Global Marketing

    Senior Director of Global Marketing

    MaxVal Group, Inc.Bengaluru, Republic Of India, IN
    The VP / Head of Global Marketing will be responsible for leading end-to-end marketing functions for the company, working closely with the CEO, COO, CRO and other company executives to develop and im...Show moreLast updated: 22 days ago
    • Promoted
    Director of Data Analytics | B2C Portfolio Company

    Director of Data Analytics | B2C Portfolio Company

    Peak XV PartnersBangalore Urban, Karnataka, India
    One of our B2C portfolio companies is hyper-scaling, and they are now looking to hire a Director of Data Analytics to lead the team. Redesign and optimize data models to support large-scale analytic...Show moreLast updated: 1 day ago
    • Promoted
    Growth Marketing - Senior Manager / Associate Director

    Growth Marketing - Senior Manager / Associate Director

    ConfidentialBengaluru / Bangalore, India
    Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem.We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickl...Show moreLast updated: 4 days ago
    • Promoted
    Growth Marketing Director

    Growth Marketing Director

    KILIGBengaluru, Republic Of India, IN
    We’re seeking a Marketing Lead – Performance & Growth to spearhead True North International’s digital growth across our consumer brands - Kilig and Nev. In this role, you’ll lead the growth charter ...Show moreLast updated: 13 days ago
    • Promoted
    Senior Director - Media Effectiveness

    Senior Director - Media Effectiveness

    dentsu MediaBengaluru, Karnataka, India
    Aid in executing a comprehensive strategic roadmap for marketing effectiveness.Incorporate evolving methodologies in marketing measurement, simulation / forecasting, and scenario planning.Drive tangi...Show moreLast updated: 1 day ago
    • Promoted
    AppsForBharat - Director - Analytics

    AppsForBharat - Director - Analytics

    AppsForBharatBangalore, India
    CTC Range : 45 to 55 LPA or depends on last drawn, whichever is lower as per market standards.About Us : We are a high-growth startup building products at scale that im...Show moreLast updated: 6 days ago