DAX - Digital Marketing Manager

Digital Marketing Expert (3-5 Years Experience).

Location : Gurugram (Haryana).

Full-time | On-site.

AXTechnosoft is looking for a performance-driven Digital Marketing Expert with strong hands-on experience in B2B SaaS marketing.

The ideal candidate is a growth-minded marketer who can run and optimize paid campaigns, drive ABM strategies, manage content and SEO, and leverage AI tools to maximize results.

Experience with B2C marketing (non-SaaS) is a plus.

Key Responsibilities :

• Plan, execute, and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Twitter, with a focus on B2B SaaS audiences.
• Develop and implement Account-Based Marketing (ABM) strategies to engage high-value prospects.
• Lead Conversion Rate Optimization (CRO) efforts through data analysis and structured A / B testing.
• Monitor and report on performance metrics like ROAS, ROI, CPL, and CAC to inform strategy.
• Build and maintain a content calendar that supports campaigns and product positioning.
• Own and execute an effective SEO strategy to grow organic reach and quality inbound leads.
• Use AI tools and prompting techniques (e., ChatGPT, Jasper, Copy.ai) to streamline content creation, ideation, and automation.
• Create dynamic dashboards and marketing reports using Google Data Studio (Looker Studio) and related analytics platforms.
• Lead and mentor a small team while working cross-functionally with Sales, Product, and Design.

Tools & Platforms :

Strong working knowledge of :

Google Analytics (GA4).

Google Search Console.

Google Data Studio / Looker Studio.

SEMRush.

HubSpot.

Apollo.

Lusha.

Microsoft Clarity.

AI tools for marketing (e., ChatGPT, Gemini, Copilot, etc.

Requirements :

What We Offer :

A key strategic role at a growing B2B SaaS company.

Flexible working environment.

Competitive salary and performance-based bonuses.

A collaborative team culture focused on learning, innovation, and ownership.

(ref : iimjobs.com)