Intellisolvers - Manager - Digital Marketing

Key Responsibilities :

• Lead end-to-end planning, execution, and optimization of paid campaigns on Google Ads (Search, Display, YouTube, Shopping, Performance Max).
• Manage and allocate campaign budgets effectively to maximize ROI and achieve performance goals.
• Utilize Google Analytics 4 (GA4), Google Tag Manager, and other tools to ensure accurate tracking, user behavior insights, and data-driven decisions.
• Conduct A / B testing on creatives, copy, landing pages, and targeting strategies to drive continuous improvement.
• Optimize campaign performance by refining bidding strategies, audience segmentation, keyword targeting, and ad placements.
• Collaborate with content, design, and product teams to create compelling ad experiences and high-converting landing pages.
• Present actionable insights, performance dashboards, and strategic recommendations to internal stakeholders.
• Lead and mentor junior performance marketing team members, fostering a high-performance, growth-driven culture.
• Implement and manage remarketing, automation, and conversion rate optimization (CRO) strategies.
• Understand and apply various attribution models to evaluate campaign effectiveness and customer journey impacts.

Required Skills & Qualifications :

Preferred Qualifications :

(ref : iimjobs.com)