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Aimlay - Digital Marketing Manager

Aimlay - Digital Marketing Manager

Aimlay Private LimitedDelhi, India
30+ days ago
Job description

Position : Digital Marketing Manager

Experience : 8+ Years

Job Summary :

  • We are seeking a highly experienced and strategic Digital Marketing Manager with 8+ years of expertise in Google and Meta Ads.
  • The ideal candidate will be a proven leader in paid media, responsible for developing and executing scalable marketing strategies that drive key business outcomes.
  • You will oversee the entire campaign lifecycle, from planning and creation to management and optimization, with a sharp focus on budget management, maximizing ROI, and hitting performance targets.

Key Responsibilities :

Paid Media Strategy and Planning :

  • Lead the development of quarterly and yearly paid media plans, focusing on scalable and cost-effective growth.
  • Oversee the end-to-end planning, creation, and management of campaigns across all paid media channels, with a deep specialization in Google and Meta Ads.
  • Budget and Performance Management :

  • Effectively allocate and manage paid media budgets, ensuring maximum ROI from performance marketing spends.
  • Closely monitor key performance indicators (KPIs) such as Cost per Lead (CPL), Lead to Pay ratio, and overall ROI.
  • Execution and Optimization :

  • Ensure the timely execution of all campaigns and activities as per monthly and quarterly targets.
  • Continuously measure and optimize campaign performance to improve key metrics and achieve lead delivery targets.
  • Data and Analytics :

  • Analyze campaign data to derive actionable insights and improve future strategies.
  • Track and report on platform traffic, lead volume, and overall campaign effectiveness.
  • Required Skills

    Core Experience :

  • 8-10 years of experience in digital marketing, with a deep focus on Google Ads and Meta Ads.
  • Proven experience in a leadership role, driving paid media strategy from a high level.
  • Technical Expertise :

  • Expert-level proficiency in managing paid media channels, particularly Google and Meta.
  • Strong hands-on experience in campaign management and optimization.
  • Analytical Skills :

  • Expertise in budget allocation and management.
  • A proven track record of achieving and maximizing ROI from performance marketing spends.
  • Strong analytical skills to track and report on key metrics.
  • Preferred Skills

  • Experience with other paid channels such as LinkedIn, or programmatic advertising.
  • Certifications in Google Ads and Meta Ads.
  • Familiarity with analytics platforms like Google Analytics.
  • Strong project management skills and experience with marketing automation tools
  • (ref : iimjobs.com)

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