Position : Digital Marketing Manager
Experience : 8+ Years
Job Summary :
- We are seeking a highly experienced and strategic Digital Marketing Manager with 8+ years of expertise in Google and Meta Ads.
- The ideal candidate will be a proven leader in paid media, responsible for developing and executing scalable marketing strategies that drive key business outcomes.
- You will oversee the entire campaign lifecycle, from planning and creation to management and optimization, with a sharp focus on budget management, maximizing ROI, and hitting performance targets.
Key Responsibilities :
Paid Media Strategy and Planning :
Lead the development of quarterly and yearly paid media plans, focusing on scalable and cost-effective growth.Oversee the end-to-end planning, creation, and management of campaigns across all paid media channels, with a deep specialization in Google and Meta Ads.Budget and Performance Management :
Effectively allocate and manage paid media budgets, ensuring maximum ROI from performance marketing spends.Closely monitor key performance indicators (KPIs) such as Cost per Lead (CPL), Lead to Pay ratio, and overall ROI.Execution and Optimization :
Ensure the timely execution of all campaigns and activities as per monthly and quarterly targets.Continuously measure and optimize campaign performance to improve key metrics and achieve lead delivery targets.Data and Analytics :
Analyze campaign data to derive actionable insights and improve future strategies.Track and report on platform traffic, lead volume, and overall campaign effectiveness.Required Skills
Core Experience :
8-10 years of experience in digital marketing, with a deep focus on Google Ads and Meta Ads.Proven experience in a leadership role, driving paid media strategy from a high level.Technical Expertise :
Expert-level proficiency in managing paid media channels, particularly Google and Meta.Strong hands-on experience in campaign management and optimization.Analytical Skills :
Expertise in budget allocation and management.A proven track record of achieving and maximizing ROI from performance marketing spends.Strong analytical skills to track and report on key metrics.Preferred Skills
Experience with other paid channels such as LinkedIn, or programmatic advertising.Certifications in Google Ads and Meta Ads.Familiarity with analytics platforms like Google Analytics.Strong project management skills and experience with marketing automation tools(ref : iimjobs.com)