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Planify Capital - Manager - Digital Marketing
Planify capital limitedGurugram, India9 days ago
Job descriptionDevelop, implement, and optimize online marketing strategies with a strong focus on email marketing and WhatsApp marketing The ideal candidate should have experience in running targeted campaigns, increasing engagement, and driving conversions through these channels. Develop and execute email marketing campaigns, including list segmentation, content creation, and automation. Design and run WhatsApp marketing campaigns- to engage potential and existing customers. Monitor and analyze the performance of email and WhatsApp campaigns using relevant tools. Work on lead generation strategies- through email and WhatsApp marketing. Ensure compliance with email marketing best practices (SPAM laws, GDPR, etc. Create compelling and engaging content for both -email and WhatsApp messages Collaborate with the content, design, and sales teams to create effective messaging. Optimize open rates, click-through rates, and conversions- through A / B testing. Stay updated with the latest trends and tools in email and WhatsApp marketing.
Required Skills & Qualifications :
- Proven experience in email marketing and WhatsApp marketing
- Hands-on experience with email marketing platforms - (Mailchimp, Sendinblue, HubSpot, etc.
- Familiarity with -WhatsApp Business API & automation tools
- Strong analytical skills to measure and improve campaign performance.
- Knowledge of email deliverability, segmentation, and personalization strategies
- Basic knowledge of SEO, PPC, and social media marketing- is a plus.
- Good communication and copywriting skills.
- Ability to work in a fast-paced environment and handle multiple campaigns.
- 5-8 years of experience in digital marketing with expertise in email & WhatsApp marketing.
- Experience in e-commerce, real estate, or any direct-to-consumer industry is a plus
Preferred Experience :
(ref : iimjobs.com)
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Digital Marketing Manager • Gurugram, India
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