Area Sales Manager-General Trade (Appliance)

Key Responsibilities-

Sales

• Give sales plan category / product / channel wise- per month after discussion with key distributors and dealers
• Daily tracking of sales plan, expectation vs. reality, and billing (value achievement of every channel)
• Tracking and updating Daily Sales Report
• Ensuring Product Mix in the sales and indenting for products
• Ensuring new products and launches are communicated to the market and the launches are happening on time
• Monitoring Competitors' activity in the Market
• Monitoring effective use of POP materials along with Co's products prominently displayed at all retail shops
• Ensure Company objectives are being fulfilled in a month and cascade the same to team members : working with Field Force in Market
• Provide effective customer service
• Identifying new distributors and markets to start or develop new markets / territories and understand why the brand is not available
• Ensuring new channel mix in the portfolio to reduce dependency on distributors
• Coordinating with the depot / logistics on a day-to-day basis to get the right product mix and dispatch goods to respective towns / distributors.

Cost Control

• Control on outstanding's : tracking payments / outstanding's from channel partners
• Ensuring timely payment from Distributors as per the stipulated time given to them.

Promotional Activities

• Monitoring Schemes in Retail Trade and Distributors.
• Monitoring and implementing promotional activities from time to time
• Monitoring competitor activity and reporting the same
• Addressing and resolving issues from the dealer / distributor point of view.

Subordinate Development

Providing on-the-job training to subordinates.

Remark-

• Good Communication Skills & clarity of thought in terms of the Sales Process.
• Looking for a stable candidate (Frequent job changes will be not considered)
• Strong Exposure to Channel Sales is compulsory.
• Team Handling is compulsory (Compulsory to handle on on-roll team only)
• Strong data analytical skills (Working knowledge of Excel is essential)
• Willingness to travel a minimum of 4 to 5 days
• Candidates should have handled a minimum business of 15 Crs PA & above will be considered
• Candidates with only a 30 to 45-day notice period will be considered.

Skills Required

Team Handling, Customer Service, Channel Sales, Promotional Activities, Excel