Lafit Lighting - Area Sales Manager - B2B

Company Overview :

For over 25 years, Lafit Lighting has been at the forefront of premium LED lighting innovation in India. We combine design, technology, and sustainability to deliver cutting-edge lighting solutions for commercial, industrial, and residential environments. As we expand our national footprint, we are seeking a dynamic and visionary Area Sales Manager - B2B to lead our growth across Gujarat and Rajasthan.

At Lafit, we don't follow trends - we create them. Join us to redefine how India experiences light.

Position Summary :

The Area Sales Manager - B2B will be responsible for driving business growth, developing strategic channel partnerships, and expanding Lafit's presence across the assigned territory. This is a high-impact role for a proven sales leader with a deep understanding of the lighting industry and B2B sales dynamics.

Key Responsibilities :

Sales Strategy & Execution :

• Develop and execute a robust area sales strategy aligned with national business goals.
• Achieve aggressive sales and profitability targets through channel expansion and project acquisition.
• Identify new business opportunities within B2B verticals, including institutional, commercial, and industrial sectors.
• Channel Development & Relationship Management
• Expand Lafit's network through dealers, distributors, and strategic retail partners.
• Build and sustain strong relationships with architects, lighting consultants, electrical contractors, builders, and developers.
• Ensure consistent engagement with key accounts and decision-makers to strengthen brand presence and loyalty.
• Team Leadership & Performance Management
• Lead, mentor, and motivate the area sales team to deliver excellence in performance and customer engagement.
• Establish clear sales KPIs, incentive programs, and training initiatives to enhance productivity and morale.
• Conduct regular sales reviews, pipeline assessments, and market feedback sessions.
• Cross-Functional Collaboration
• Work closely with marketing, R&D, production, and quality teams to deliver tailored lighting solutions.
• Provide market insights, competitor intelligence, and customer feedback to influence product and marketing strategies.
• Ensure seamless coordination with supply chain and operations to meet customer delivery commitments.
• Business Operations & Reporting; Oversee pricing strategy, collections, and credit control within the region.
• Analyze regional sales data to track performance, identify trends, and recommend corrective actions.
• Prepare periodic business reviews and growth forecasts for senior management.

Qualifications & Experience :

(ref : iimjobs.com)