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Marktine - Manager - Digital Marketing

Marktine - Manager - Digital Marketing

Marktine, India
30+ days ago
Job description

Job Summary :

  • We are looking for a creative and results-driven Digital Marketing Manager to develop, implement, and manage marketing campaigns that promote our company and products online.
  • You will play a key role in enhancing brand awareness, driving traffic, and generating leads through digital channels.

Key Responsibilities :

  • Develop and execute digital marketing strategies aligned with business goals.
  • Manage and optimize online campaigns across multiple channels : SEO, SEM (Google Ads), social media, email marketing, content marketing, and display advertising.
  • Oversee the company's social media presence and engagement strategies.
  • Monitor and analyze campaign performance using analytics tools (Google Analytics, Facebook Insights, etc. ) and generate reports to measure ROI.
  • Collaborate with content creators, designers, and other teams to produce engaging digital content.
  • Manage the digital marketing budget efficiently to maximize results.
  • Stay updated with the latest digital marketing trends, tools, and best practices.
  • Lead, mentor, and develop the digital marketing team.
  • Coordinate with external agencies and vendors when necessary.
  • Optimize website and landing pages for SEO and conversion rates.
  • Key Skills & Qualifications :

  • Bachelor's / master's degree in Marketing, Communications, Business, or related field.
  • 4+ years of experience in digital marketing, with at least 2 years in a managerial role.
  • Strong knowledge of SEO, SEM, PPC, email marketing, social media, and content marketing.
  • Proficiency with digital marketing tools like Google Ads, Google Analytics, Facebook Business Manager, HubSpot, or similar.
  • Experience with website CMS and marketing automation tools.
  • (ref : iimjobs.com)

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