We are looking for a creative and results-driven Digital Marketing Manager to develop, implement, and manage marketing campaigns that promote our company and products online.
You will play a key role in enhancing brand awareness, driving traffic, and generating leads through digital channels.
Key Responsibilities :
Develop and execute digital marketing strategies aligned with business goals.
Manage and optimize online campaigns across multiple channels : SEO, SEM (Google Ads), social media, email marketing, content marketing, and display advertising.
Oversee the company's social media presence and engagement strategies.
Monitor and analyze campaign performance using analytics tools (Google Analytics, Facebook Insights, etc. ) and generate reports to measure ROI.
Collaborate with content creators, designers, and other teams to produce engaging digital content.
Manage the digital marketing budget efficiently to maximize results.
Stay updated with the latest digital marketing trends, tools, and best practices.
Lead, mentor, and develop the digital marketing team.
Coordinate with external agencies and vendors when necessary.
Optimize website and landing pages for SEO and conversion rates.
Key Skills & Qualifications :
Bachelor's / master's degree in Marketing, Communications, Business, or related field.
4+ years of experience in digital marketing, with at least 2 years in a managerial role.
Strong knowledge of SEO, SEM, PPC, email marketing, social media, and content marketing.
Proficiency with digital marketing tools like Google Ads, Google Analytics, Facebook Business Manager, HubSpot, or similar.
Experience with website CMS and marketing automation tools.
(ref : iimjobs.com)
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Digital Marketing Manager • , India
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