Digital Marketing Manager

Digital Marketing Manager - Beauty & Personal Care

Ravalli + Co

| Hybrid Work Environment | Competitive Compensation

About Ravalli + Co Ravalli + Co is an innovative beauty and personal care company based out of India, committed to developing premium, science-backed products that transform lives. We're launching our flagship Hair Serum and Cream products, with an exciting pipeline of hair care and skin care innovations planned for the coming quarters. Join us at the ground level of building a revolutionary beauty brand.

Position Overview We are seeking a dynamic

Digital Marketing Manager

to lead our digital marketing strategy and execution as we launch our product portfolio. This is a unique opportunity to shape the digital presence of an emerging beauty brand from inception, working with cutting-edge products in the rapidly growing hair and skin care market.

Position :

Digital Marketing Manager

Department : Marketing

Reports To :

Chief Marketing Officer / CEO

Work Arrangement :

Hybrid (Flexible remote and office combination)

Compensation :

Highly competitive package commensurate with experience

Key ResponsibilitiesDigital Strategy & Brand Building

Develop and execute comprehensive digital marketing strategies for Hair Serum, Cream, and upcoming product launches

Build and manage Ravalli + Co's digital brand presence across all online channels

Create and implement go-to-market strategies for new product launches

Establish brand positioning and messaging that resonates with target demographics

Performance Marketing & Growth

Manage and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, YouTube, and emerging platforms

Drive customer acquisition through data-driven performance marketing strategies

Implement conversion rate optimization (CRO) strategies to maximize ROI

Develop and execute email marketing campaigns and automation sequences

Content Strategy & Creation

Oversee content strategy across social media platforms, website, and digital campaigns

Collaborate with creative teams to develop compelling visual and video content

Manage influencer partnerships and affiliate marketing programs

Create educational content around hair care and skin care benefits

Analytics & Optimization

Monitor, analyze, and report on digital marketing performance metrics

Use data insights to optimize campaigns and improve customer acquisition costs

Implement tracking and attribution systems across all digital touchpoints

Conduct A / B testing to continuously improve campaign performance

E-commerce & Digital Ecosystem

Optimize website user experience and conversion funnels

Manage relationships with digital agencies, technology vendors, and platform partners

Stay current with beauty industry trends, competitor activities, and emerging marketing technologies

Develop customer retention and loyalty programs

Required QualificationsExperience & Background

5+ years of digital marketing experience

in beauty, cosmetics, personal care, or related consumer goods industries

Proven track record

of launching and scaling beauty / wellness products in competitive markets

Hands-on experience

with direct-to-consumer (D2C) marketing strategies and e-commerce platforms

Technical Skills

Platform Expertise :

Advanced proficiency in Google Ads, Facebook Business Manager, Instagram, YouTube, TikTok, and Pinterest

Analytics Tools :

Google Analytics, Facebook Analytics, conversion tracking, attribution modeling

Marketing Technology :

Email marketing platforms (Klaviyo, Mailchimp), CRM systems, marketing automation

E-commerce Platforms :

Shopify, WooCommerce, or similar platforms

Design Tools :

Basic proficiency in Canva, Adobe Creative Suite, or equivalent design software

Industry Knowledge

Beauty Industry Insight :

Deep understanding of beauty consumer behavior, seasonal trends, and product lifecycle management

Regulatory Awareness :

Knowledge of beauty industry regulations, claims substantiation, and advertising compliance

Influencer Marketing :

Experience with beauty influencer partnerships, micro-influencer campaigns, and content creator collaborations

Preferred QualificationsAdvanced Experience

Leadership Experience :

Previous experience managing marketing teams or agencies

International Markets :

Experience with global or multi-regional beauty marketing campaigns

Omnichannel Strategy :

Experience integrating digital marketing with retail and offline channels

Startup Environment :

Previous experience in startup or high-growth company environments

Specialized Skills

Performance Marketing :

Advanced knowledge of attribution modeling, customer lifetime value optimization, and sophisticated funnel analysis

Video Marketing :

Experience with video content strategy, YouTube marketing, and emerging video platforms

PR & Communications :

Understanding of beauty PR, product launches, and crisis communications

Data Science :

Familiarity with advanced analytics, customer segmentation, and predictive modeling

What We OfferCompensation & Benefits

Competitive Base Salary :

Market-leading compensation with no salary constraints for the right candidate

Performance Bonuses :

Generous incentive structure tied to marketing performance and company growth

Equity Participation :

Stock options in a high-growth beauty startup

Comprehensive Benefits :

Health, dental, vision insurance, and wellness programs

Professional Growth

Leadership Opportunity :

Shape the marketing function of a rapidly growing beauty brand

Industry Access :

Work with leading beauty industry suppliers, influencers, and retail partners

Learning & Development :

Budget for conferences, courses, and professional development

Flexible Environment :

Hybrid work arrangement with modern office space and remote work flexibility

Company Culture

Innovation-Driven :

Work with cutting-edge beauty formulations and marketing technologies

Results-Oriented :

Performance-based culture that rewards achievement and creativity

Collaborative :

Cross-functional teamwork with product development, sales, and operations

Mission-Focused :

Contribute to products that genuinely improve people's confidence and well-being

Application ProcessHow to Apply Please submit the following materials :

Resume / CV

highlighting relevant beauty industry experience

Portfolio / Case Studies

showcasing successful beauty / cosmetics campaigns you've led

References

from previous beauty industry roles (optional but preferred)

Selection Process

Initial Review :

Application screening and portfolio evaluation

Phone Interview :

Preliminary discussion with hiring manager

Case Study Presentation :

Present a digital marketing strategy for our Hair Serum launch

Final Interviews :

Meet with leadership team and key stakeholders

Contact Information

Applications : vtsybrant@gmail.com

Subject Line :

"Digital Marketing Manager

Questions :

For inquiries about this role, please contact our talent team

Join us in building the next generation of beauty products that combine scientific innovation with digital-first marketing excellence. Your expertise could be the key to Ravalli + Co becoming a household name in beauty and personal care. We are part of 25 year old Gencor Pacific with presence in different countries.