Bridge Global - Manager - Digital Marketing

Manager - Digital Summary :

We are looking for a creative and results-oriented Digital Marketing Manager to lead our digital marketing efforts.

The ideal candidate will have strong expertise in developing and executing multi-channel digital campaigns, optimizing online presence, and driving brand awareness and lead generation.

This role requires strategic thinking, data-driven decision-making, and hands-on experience with the latest digital marketing tools and Responsibilities :

• Develop, implement, and manage comprehensive digital marketing strategies to achieve business goals.
• Plan and execute campaigns across multiple digital channels including SEO, SEM, social media, email marketing, content marketing, PPC, and display advertising.
• Oversee website content and optimization to improve user experience and conversion rates.
• Analyze campaign performance metrics, prepare reports, and provide actionable insights to improve ROI.
• Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising platforms.
• Lead and collaborate with content creators, designers, and external agencies to produce compelling digital content.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage the companys social media presence, engaging audiences and building community.
• Implement and maintain marketing automation tools and CRM integration for lead nurturing and customer segmentation.
• Stay updated with the latest digital marketing trends, tools, and best practices to keep the company competitive.
• Manage budgets and allocate resources efficiently across & Skills :
• Bachelors / master's degree in Marketing, Business, Communications, or related field.
• 4+ years of proven experience in digital marketing, preferably in a managerial role.
• Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Hands-on experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, HubSpot, SEMrush, Moz, etc.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management and leadership skills.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

(ref : iimjobs.com)