Digital Advertising Executive (Google & Meta Paid Ads)

We are seeking a results-driven Digital Advertising Executive to manage, optimize, and scale our paid advertising campaigns across Google Ads and Meta (Facebook / Instagram Ads) platforms. The ideal candidate will have strong analytical skills, hands-on experience in paid media management, and a creative mindset to drive ROI-focused campaigns.

Key Responsibilities

• Plan, execute, and optimize Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
• Conduct keyword research, audience targeting, A / B testing, and bid strategy adjustments to maximize ROI.
• Develop and monitor PPC budgets , ensuring campaigns are cost-effective and aligned with business objectives.
• Create compelling ad copies, visuals, and creatives in collaboration with the design / creative team.
• Monitor campaign performance using Google Analytics, Meta Business Manager, and other reporting tools .
• Generate weekly and monthly performance reports , highlighting KPIs such as CTR, CPC, ROAS, and conversions.
• Stay updated with industry trends, platform updates, and competitor activities to implement best practices.
• Collaborate with the marketing team to align paid campaigns with overall digital marketing strategies .

Requirements

What We Offer