Google Ads Expert

Job Title : Google Ads Expert

Experience : 4-6 years

Location : Noida Sec 90 (WFO, 5 days)

Key Responsibilities (KRA) :

• Plan, create, and manage end-to-end Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to maximize ROI.
• Develop compelling ad copies and creatives aligned with brand guidelines and campaign objectives.
• Monitor and analyze campaign performance using Google Analytics 4 (GA4) and Google Tag Manager.
• Optimize campaigns for CTR, CPC, CPA, and overall conversion metrics.
• Implement A / B testing for ads, landing pages, and audience strategies.
• Prepare detailed campaign performance reports with actionable insights and recommendations.
• Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
• Collaborate with design, content, and marketing teams to ensure cohesive campaign execution.

Required Skillsets :

(ref : iimjobs.com)