Aertrip - Google & Meta Ads Specialist

Job Title : Google & Meta Ads Specialist

Location : Delhi (On-site)

Company : Aertrip

Industry : Travel & Tourism

Experience Required : 2-4 years (Travel Industry Preferred)

Job Overview :

We are seeking a Performance Marketing Specialist experienced in Google Ads and Meta Ads to manage and optimize paid campaigns for our travel products and services. The ideal candidate will have prior experience in the travel industry, driving bookings, leads, and revenue through high-performing digital campaigns.

Key Responsibilities :

• Plan, create, and manage Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
• Optimize campaigns to maximize ROI, CTR, and conversions while reducing cost per acquisition (CPA).
• Conduct keyword research, audience targeting, and competitor analysis to improve ad performance.
• Create remarketing & retargeting strategies to boost travel bookings and inquiries.
• Monitor daily campaign performance and prepare detailed performance reports.
• Collaborate with the content and design team to create high-performing ad creatives.
• Stay updated on Google & Meta advertising policies and industry best practices.
• Implement A / B testing to improve ad creatives and landing page performance.
• Track travel market trends and leverage them for seasonal and promotional Master's degree in Marketing, Business, or related field.
• 2-4 years of experience in managing Google & Meta Ads campaigns.
• Mandatory experience in the Travel & Tourism industry (Flights, Holidays, Hotels, or OTAs).
• Strong knowledge of PPC, audience targeting, and performance optimization.
• Hands-on experience with Google Analytics, Tag Manager, and Search Console.
• Ability to analyze data and provide strategic insights for campaign improvement.
• Excellent communication and project management skills.

Preferred Skills :

(ref : iimjobs.com)