Ad Operations Lead – Programmatic (ORTB)

Ad Operations Lead – Programmatic (ORTB)

Location : Noida, Uttar Pradesh, India

Salary : INR 29 LPA

We are seeking a strategic and hands-on professional to join a high-growth programmatic scale-up, as Lead – Programmatic Operations - Open Real-Time Bidding (ORTB).

In simple terms : this role is about making sure digital ads get delivered to the right audience, in the right place, at the right time, seamlessly. Instead of old-fashioned media buying, you’ll be using technology and real-time auctions to connect advertisers and publishers, ensuring ads run smoothly across web, mobile, video, and connected TV.

Think of it as being the air-traffic controller of digital advertising, keeping all systems connected, campaigns optimized, and revenue opportunities maximized.

Key Responsibilities

• Take ownership of supply integration via Header Bidding, ORTB protocol, and RTB / PMP.
• Lead SSP onboarding , generating endpoints, tags, and feeds with precision.
• Manage DSP onboarding , ensuring smooth compatibility and daily operations.
• Oversee end-to-end ad operations and publisher account management across CTV, Video, Display, and In-App channels.
• Conduct audits of publisher integrations , monitoring fraud, fill rates, error resolution, and demand mapping.

Qualifications & Skills

If you’re passionate about pushing the boundaries of programmatic advertising and want to take ownership of high-impact operations, we’d love to hear from you.